What does genuinely cheap web design in Wigan actually look like?
The phrase "cheap web design" has been hijacked. Most cheap quotes in 2026 are not actually cheap — they are pay-monthly platforms with low headline prices and high lifetime costs, or freelance template-droppers selling the same site to twenty other businesses. Genuine cheap web design is something different: a properly hand-coded site, fixed price, fully owned by you, built to professional standards, just without the agency overheads that inflate quotes elsewhere.
At Mako Digital, cheap means £149.99 fixed for a complete one-page WordPress build. That price exists because we are a lean Wigan agency — no central Manchester rent, no account managers, no sales team commissions. We pass the operational saving directly to Wigan businesses. The build itself is the same code, same WordPress core, same schema standards used to build sites costing five times this much in London — the same architecture we use to rank our own homepage front-page for “web design Wigan”, applied to your business.
The £149.99 cheap build — what is included
A genuinely cheap Wigan website should include — and ours does — bespoke WordPress design, mobile-first responsive layout, contact form with email alerts, click-to-call phone integration, on-page SEO foundations (LocalBusiness schema, semantic structure), Google Maps embed, GSC submission on launch day, GA4 install, SSL certificate, plus 30 minutes of free training and a written walkthrough document. If a cheap quote excludes any of these, you are buying a stripped-back starter, not a working website. See our full one-page Wigan service for the complete inclusion list.
The cheap-but-bigger £449 five-page build
If your Wigan business needs more than a single landing page, the £449 five-page build is still cheap by any reasonable measure — under £100 per page for a hand-coded WordPress site with full schema markup, services pages, testimonials, and Google Search Console setup. Compare that to the £1,500-£3,500 a national agency typically charges for the equivalent work.
The cheap-but-custom £999 build
eCommerce stores, booking systems, member portals, custom CRMs — even at our highest tier we are still cheaper than most agencies. £999 fixed for a custom multi-page WordPress build is a fraction of the £3,000-£10,000 quoted by larger Wigan and Manchester agencies for the same scope. Cheap is not just for one-page sites; cheap is the operating principle.
How cheap Wigan web design compares to other providers.
| Provider Type |
Typical Cost |
Bespoke? |
SEO Ready? |
You Own It? |
| Mako Digital (Wigan) |
£149.99 – £999+ |
✓ |
✓ |
✓ |
| Large Wigan Agency |
£2,000 – £10,000+ |
✓ |
Varies |
✓ |
| Freelancer (Fiverr) |
£50 – £500 |
Rare |
✗ |
✓ |
| Wix / Squarespace |
£150 – £400/yr |
✗ |
Weak |
✗ |
| GoDaddy Builder |
£100 – £300/yr |
✗ |
✗ |
✗ |
Why cheap web design works in Wigan when it does not in London.
The economics of running a web design agency are simple. Three cost centres dominate: rent, salaries, and client acquisition. In central London, rent runs £80-£120 per square foot. In central Manchester, £45-£70. In Wigan, £8-£15. That overhead difference is roughly an order of magnitude, and it has to be paid by someone — either the client, or the agency’s margin.
Mako Digital chose to base in Wigan because the operational saving is significant and the work is identical. Our £149.99 fixed price is not a stripped-back offering — it is the same hand-coded WordPress site we would build for £400-£1,200 if we operated from a Soho office and needed to cover that overhead. We do not, so we do not.
Is cheap web design actually worth it for a Wigan business?
The right question isn’t cheap vs expensive — it’s whether the site is built correctly. A £149.99 site built on solid WordPress foundations with proper SEO will outperform a £2,000 template site with neglected on-page optimisation every single time. Cheap-and-correct beats expensive-and-careless on every metric Google measures.
What you want to avoid is false cheap — a site so stripped-back it’s built on a free Wix template with no SEO, no mobile optimisation, and no thought given to how Wigan customers actually search. That kind of cheap costs you more in lost business than a proper £149.99 build would have cost in the first place. Want proof of approach? Look at Whittles Bakery — £149.99 build, ranking, converting, indexed in Google’s first page within weeks.