SEO across the North West, planned as one strategy.

For businesses that serve more than one town, run several sites or branches, or sell across the region and the UK from a North West base. We plan your search visibility as one joined-up programme, not a pile of near-identical town pages.

  • Regional and multi-location SEO
  • One office, in Wigan
  • Clients across the region
The short answer

Regional SEO works best when it starts with your business, not a list of towns. We build one clear structure for your services, add location pages only where you genuinely operate or have something different to say, keep a Google Business Profile for each real, staffed location, and report what's changing by service and by area. We're based in Wigan, meet clients in person across the North West, and work remotely with businesses elsewhere in the UK.

Who it suits

Businesses that have outgrown one-town SEO.

Several sites or branches

Venues, clinics, showrooms or depots in different towns, each needing to be found by the people near it.

One base, a wide service area

Trades, logistics, care or field services that travel to customers across several towns from one location.

Regional and national B2B

Firms based in the North West that sell to buyers across the region or the UK, where the search is about the service, not the town.

How we plan it

Regional SEO without doorway pages.

Google warns against creating lots of similar pages that differ only by place name. So we start from what you actually do and where you actually work.

  1. One strong service structure

    Clear pages for each service you want more enquiries for, written for the people who buy it.

  2. Location pages only where they're real

    A page for a town where you operate, or where you genuinely have something different to say. If there's nothing different, one strong page beats several thin ones.

  3. Google Business Profiles that follow the rules

    A separate profile only for each eligible, separately staffed location. Covering a wider service area doesn't justify extra profiles, so we set your service areas properly instead.

  4. Reviews and listings, location by location

    Consistent name, address and phone details for every real location, and a steady flow of genuine reviews for each.

  5. Links that make sense

    Internal links that connect each service to the areas it serves, so people and search engines can follow the structure.

  6. Measured by service and by area

    A monthly report that shows how each service and each location is doing, so priorities follow the evidence.

Illustration: several glowing location pins across a landscape, linked by lines to one central pin
Where we've worked

Real work across the region.

Some of these businesses are based in the town shown; others are where we target customers for a client. We say which. These are examples of the work, not ranking results.

Based in Wigan · several venues

OV Group

A hospitality group with several venues, where each venue needs to be found in its own right.

Based in Wigan · regional network

RADCaT

A compliance consultancy with a ten-location regional page network across the North West.

Based in Buckshaw Village, Chorley

Buckshaw Accounting

An accountancy practice serving Buckshaw Village, Chorley and the surrounding area.

Based in Atherton

JS Hair Boutique

A hair salon on the Wigan and Bolton border, built around local, mobile-first search.

Based in Bolton (BL1)

An aesthetics clinic

We built the website and run its local SEO and Google Ads.

Based in Great Sankey, Warrington

A mobile mechanic

We built and run the website and local SEO for a business that travels to customers.

Targeting St Helens

A North West printer supplier

We create and manage service-area content for St Helens for a client based elsewhere in the region.

UK-wide

The Links Training

A training provider working with learners across the UK, where the search is about the course, not the town.

Where we meet clients

Based in Wigan, working across the North West.

We have one office, in Wigan. We meet clients in person across the towns below and work remotely with businesses anywhere in the UK.

WEST LANCASHIREST HELENSWARRINGTONSALFORDBOLTONM6M58M61M62M60LeighAshton-in-MakerfieldAthertonTyldesleyGolborneWesthoughtonHaydockHorwichNewton-le-WillowsSkelmersdaleSt HelensBoltonWalkdenKearsleyFarnworthChorleyWarringtonManchesterWiganour base
Towns we coverMotorwaysWigan boroughMap data © OpenStreetMap contributors
Plans

Published prices, chosen by scope.

Regional and multi-location work usually sits on Lead Engine or Strategic Growth. Rolling monthly with 30 days' notice, or a lower price on a 12-month plan. Prices exclude VAT.

Growth SEO

£449/month + VAT

or £400/month on a 12-month plan

Everything in Local plus 3 new pages a month, keyword rank tracking, citations and link building.

Lead Engine

£749/month + VAT

or £675/month on a 12-month plan

Everything in Growth plus 5 new pages a month, landing-page testing and a quarterly strategy call.

Strategic Growth SEO

£1,250/month + VAT

or £1,125/month on a 12-month plan

A commercially prioritised SEO programme: audit and 90-day roadmap, technical SEO, content and up to five priority pages a month, reputation and authority building, AI search visibility benchmarking, conversion tracking and a monthly strategy call.

For regional, multi-location and national programmes, see Strategic Growth SEO.

Questions

Regional SEO, answered.

Do you have offices across the North West?

No. We have one office, in Wigan, and we travel to meet clients across the region. We'll never list addresses we don't have.

Can you get us ranking in every town we cover?

We commit to an agreed plan, the work in it and a clear monthly report. Search rankings are decided by Google, so no agency can guarantee positions. We prioritise the towns and services that matter most to your business commercially.

Do you work in Lancashire, Cheshire and Merseyside?

Yes. Alongside Greater Manchester, we work with businesses in places such as Chorley and Warrington and target customers in St Helens. We don't create separate county pages; we plan around where your customers actually are.

How do you handle several Google Business Profiles?

Each eligible, separately staffed location can have its own profile, kept consistent with your website. If you serve a wide area from one base, we set your service areas on one profile rather than creating extra ones.

Do we need a page for every town?

Usually not. A page for a town makes sense where you operate there or have something genuinely different to say. Several near-identical pages tend to do more harm than good.

Free initial check

See how you show up across your area.

Tell us about your business and the areas you serve. We'll take a brief look at your search visibility and share our initial observations. No obligation.

Prefer to talk? 01942 644870 or hello@makodigital.co.uk.