Website guide

Do I need a website, or is Facebook enough?

By Martin Kenyon, founder of Mako Digital · Updated 2 October 2026

The short answer

A Facebook page is enough if all your work comes from word of mouth and people who already follow you. You need a website when you want to be found by people who do not know you yet, because Google, Google Maps and AI tools mainly show websites, not Facebook pages. A website is also something you own, while a Facebook page can be restricted or lose reach at any time.

A Facebook page compared with a website
Facebook page Website
Cost Free A one-off build plus yearly hosting
Found on Google Rarely, and only for your name Yes, for the services and towns you cover
Who sees it Mostly people who already follow you Anyone searching for what you do
Who controls it Facebook You
Best for Updates, photos and staying in touch Being found, explaining services and taking enquiries

When is a Facebook page enough?

When you are fully booked from recommendations and repeat customers, and you have no wish to grow. Plenty of good small businesses run this way. A Facebook page lets people message you, see your work and check you are real.

When does it stop being enough?

Do I have to choose?

No. Most businesses use both. The website is where people find you and decide to get in touch. Facebook is where you stay in front of people who already know you. They do different jobs.

What does a simple website cost?

At Mako Digital a Starter website is £749 plus VAT, typically live in around 2 weeks, with 12 months of hosting and care included. After that it is £99.99 a year.

Common questions

Is a Google Business Profile enough without a website?

It gets you on Google Maps, which is a good start. A website gives Google much more to go on and gives customers somewhere to check your services and prices.

Can a website replace my Facebook page?

It can, but there is no need. Keep Facebook for updates and use the website to be found and take enquiries.

Do customers still look at websites?

Yes. Most people check a business online before calling, and a missing website is a common reason to choose someone else.

How long does a website take to build?

A Starter website is typically live in around 2 weeks once we have your content.

Will a website bring in work on its own?

A well-built site helps, but in a competitive trade it needs ongoing SEO to move up the results.

Written by Martin Kenyon. Martin founded Mako Digital in Wigan in 2023 and brings over 7 years of experience in web design and SEO. He builds every website and software project himself. Mako Digital is the trading name of 24K Solutions Ltd.

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