Bespoke CRM and SaaS development for UK businesses tired of paying per-seat fees and bending their workflow to fit someone else's software. Hand-coded, fully owned, built around exactly how you work. Recruitment CRMs, multi-tenant SaaS, workflow automation, compliance platforms — all shipped, all live.
Custom CRM development isn't one thing — it's whatever your business actually needs. These are the six most common patterns we ship, with real client examples.
Candidate pipelines, client management, SMS gateway integration, bulk communications, pipeline automation, marketing email sequences, multi-signature OAuth (Microsoft 365), shift management.
Like TalentLynk and Resolve Recruitment — full agency CRM platforms with real-world recruitment workflows baked in.
Customer-facing SaaS products with public sign-up, Stripe Checkout subscription billing, team invitations, role-based access, free trials, automatic renewals, and full GDPR compliance.
Like Gather360 — multi-tenant CRM sold publicly at £24.99/month with 14-day free trial and team invitations.
Automated email and SMS chasers, scheduled cron jobs, reminder systems, document generation, approval workflows, and event-triggered actions. Engines that work while you sleep.
Like RefAssure — automated reference chasing with email and SMS, branded PDF generation, GDPR audit trails, Stripe pay-as-you-go.
Risk assessments, incident reporting, document libraries, audit trails, certification tracking, RAMS systems, DSEAR/DGSA tooling. Industry-grade compliance built into your daily workflow.
Like SafetyHub360 and SafetyPro360 — health & safety platforms with QR-based site inspections and digital incident reporting.
DVSA compliance tracking, MOT scheduling, driver record management, vehicle inspections, defect reporting, transport ops dashboards. Built for transport managers, not by them.
Like FleetPro360 — commercial vehicle fleet management with DVSA compliance, maintenance scheduling, and driver records.
Member directories, tiered access, gated content, event management, automated renewals, social impact tracking, business listings. Communities that run themselves.
Like Cheers Wigan — community platform for hospitality businesses with membership system, business directory, and events.
Every custom CRM ships with these baked in. Not bolt-ons. Not optional. Not extras.
Custom PHP, MySQL, JavaScript. No SaaS platform fees, no per-seat pricing, no being held to ransom by HubSpot or Salesforce.
Custom database schema designed around your business. UK-hosted, exportable, properly normalised. You own every row.
Stripe Checkout, Subscriptions, Connect, webhooks. Whether you're selling to customers or charging your own internal users — properly built.
Microsoft Graph (OAuth, calendar sync, email send), Google APIs, SMS gateways, postcodes.io, Outlook calendar sync, custom webhooks. Not just zapier glue.
Web push notifications, mobile-first responsive, optional PWA wrapper for app-like experience without the app store hassle.
SSL, security headers, login hardening, 2FA-ready, role-based access, encrypted sensitive fields, daily backups. Built like it matters.
Custom dashboards with real-time data, exportable CSVs, GA4 integration, custom KPI tracking. See what's happening at a glance.
Full handover of code, database, hosting, credentials. No vendor lock-in. Take it elsewhere whenever you want.
Each of these is a real custom CRM platform we shipped — running businesses, processing payments, automating workflows. Click through to see them or read the build stories.
Full recruitment SaaS — candidate pipeline, reference chasing, document signing (mini DocuSign), worker portal PWA with push notifications, three-state compliance check, and shift allocation system.
Automated reference checking platform — auto-chase email and SMS, branded PDF reports, GDPR audit trails, custom questionnaire templates, team accounts with shared credits, Stripe pay-as-you-go.
Comprehensive recruitment CRM — bulk CSV SMS via direct AT commands (~18 messages/minute), mail merge with Microsoft 365 OAuth, multi-signature system, marketing sequences, finance tracker, shift management.
Pick the model that suits how you operate. Project-only if you have a tech team. Build + Managed if you want hands-off. Enterprise SaaS for multi-tenant platforms with public sign-up.
You want a custom CRM built and handed over. You handle hosting yourself.
You want hands-off — we build it AND we host it, manage it, fix it, update it.
Multi-tenant SaaS, public-facing platforms, complex integrations, large user bases.
Six steps. Typical CRM build runs 4-16 weeks end-to-end depending on scope. Fixed-price quote agreed in writing before any work begins.
A proper conversation about your business workflow, your data, your users, and where the pain points are. No sales pitch, no template demos.
Detailed written scope covering features, integrations, user roles, database design, deadlines. Fixed price quoted in writing — no hourly billing surprises.
Wireframes, user flows, database schema, content models, role permissions. Approved before a line of code is written.
Hand-coded PHP, MySQL, JavaScript. Stripe integration, OAuth setup, custom workflows, dashboards. Staging access throughout.
User acceptance testing, security hardening, role permission audits, GDPR review, performance testing. Production-ready.
Production deployment, full credentials handover, training walkthrough, documentation. Optional managed hosting kicks in if chosen.
The questions every UK business asks before commissioning a custom CRM build. Straight answers below.
Project builds start from £999 for simple internal CRMs (single-user, basic database, contact management) and scale to £15,000+ for complex multi-tenant SaaS platforms with Stripe billing, OAuth integrations, automated workflows, and large user bases. Quotes are fixed in writing before work begins — no hourly billing, no scope creep. Optional managed hosting and ongoing support is £99.99/month if you want hands-off operation.
Off-the-shelf platforms are great if your business fits their model. But they get expensive fast (per-seat pricing, paid integrations, "premium" features), they bend your workflow to their structure, and you don't own the data architecture. Custom CRMs cost more upfront but eliminate per-seat fees forever, fit your exact workflow, and you keep all your data. Break-even is usually 18-36 months for any business with 5+ users.
Simple CRMs (contact management, single-user, basic dashboards) typically ship in 4-6 weeks. Multi-user platforms with Stripe billing, automated workflows, and integrations run 8-16 weeks. Full multi-tenant SaaS platforms (like Resolve Recruitment or Gather360) can take 16-24 weeks depending on scope. Timeline agreed upfront in your written quote.
A website captures leads. A CRM manages them — and everything that happens after. Custom CRMs handle user accounts and authentication, role-based access, custom database tables, automated workflows (email/SMS chasers, document generation), reporting dashboards, third-party integrations (Stripe, Microsoft Graph, SMS gateways), and ongoing data management. If you need users to log in and DO things, you need a CRM, not a website.
Yes — and we have, repeatedly. Stripe Checkout, Subscriptions, Connect, webhooks. Microsoft Graph for OAuth, calendar sync, email send. Google APIs (Maps, Reviews, GA4). SMS gateways (direct AT commands via SIM800C, Twilio, BulkSMS). Outlook calendar sync. postcodes.io geolocation. Custom webhooks for any third-party system with an API. Integrations are scoped and quoted as part of your build.
Two options. Self-hosting (you take the code and run it on your own hosting — usually Hostinger, AWS, DigitalOcean, etc) is included in the build price. Or pay £99.99/month for our managed hosting + ongoing updates and support — we handle servers, backups, security patches, plugin updates, and monthly support requests. You can switch between options later.
Three options. Pay-as-you-go for ad-hoc changes (most common). Bundled into our managed hosting (£99.99/month includes a monthly support allocation). Or full handover — you take the code, the credentials, the database, and run it yourself or hand it to another developer. Whichever suits how you work.
Custom CRMs scale better than off-the-shelf platforms because there's no per-seat pricing wall. Add unlimited users, unlimited records, unlimited custom fields without licence fees. Database is properly normalised from day one to handle growth. We've built CRMs handling tens of thousands of records with no performance issues. If you need to scale to enterprise levels, we re-architect to dedicated infrastructure (AWS, etc) — quoted separately.
Yes — completely. No vendor lock-in, no proprietary platform, no licensing fees. You get full source code, database structure, hosting credentials, third-party API keys (in your name), and complete documentation. If you ever want to move it elsewhere or hand it to another developer, that's your call. We don't retain any rights to your data or code.
Other ways we can help with your website, your visibility, and your local market.
Free discovery call to map out what you actually need. Fixed-price quote in writing within 48 hours. No retainers, no surprise invoices, fully owned by you.