— Local SEO for Small Business UK —
Retainers from £99/month

Get found locally. Rank where it matters.

Local SEO for UK small businesses that turns search visibility into real enquiries. On-page optimisation, schema markup, Google Business Profile, location pages, content strategy, and monthly reporting in plain English. Wigan-based, working UK-wide.

No long contracts Full transparency Map Pack #2 in Wigan 5-star reviews
— What We Optimise —

Six pillars of local SEO done properly.

Search ranking isn't one thing — it's a stack of technical, on-page, and off-page work that has to all stack up. Here's what we cover, every retainer.

01

On-Page SEO

Title tags, meta descriptions, heading hierarchy, internal linking, semantic HTML, optimised images, canonical URLs. The core technical foundations every page needs to compete.

  • Title & meta optimisation
  • Heading structure
  • Internal linking
  • Image alt text
02

Schema Markup

LocalBusiness, Service, FAQ, Review, Breadcrumb, Organization, Person, Product, AggregateRating — proper structured data for every page type. Gold-star eligible in SERPs.

  • JSON-LD schema
  • Per-page tuning
  • Rich result optimised
  • Schema audits
03

Google Business Profile

GBP setup, optimisation, photo strategy, review handling, posts schedule, Q&A management, citations, and ongoing local rank tracking. Map pack visibility starts here.

  • GBP optimisation
  • Local citations
  • Review strategy
  • Map pack tracking
04

Location SEO Pages

Dedicated pages targeting specific towns and regions — properly written, locally relevant, with town-specific content. The architecture behind ranking in multiple locations at once.

  • Town-specific pages
  • Cluster architecture
  • Regional schema
  • Hub-and-spoke
05

Content & Keyword Strategy

Keyword research, search intent mapping, content gap analysis, and ongoing content production. Long-tail and commercial-intent keywords prioritised, not vanity terms.

  • Keyword research
  • Intent mapping
  • Content briefs
  • Topical clusters
06

Monthly Reporting

Plain-English monthly reports — what we did, what ranked, what the data says. No 40-page PDFs of vanity metrics. Just the things that matter, explained clearly.

  • GSC + GA4 data
  • Rank tracking
  • Plain-English summary
  • Monthly call
— Built Into Every Retainer —

Six things that come as standard.

Every retainer level gets these as standard. Not bolt-ons, not optional, not "for an additional fee".

Real SEO knowledge

Schema markup, technical audits, Core Web Vitals, GSC, GA4, Yoast — actual hands-on experience, not regurgitated articles. We rank our own site Map Pack #2 in Wigan.

Hands-on technical fixes

When something needs fixing in the code or schema, we fix it. No "raise a ticket with the developer" — most agencies can't actually edit your site, we can.

No long contracts

Monthly retainers, cancel any time with 30 days notice. We earn your business each month rather than locking you into 12-month commitments.

Full transparency

You get GSC and GA4 access from day one. You see what we see. Every rank, every click, every page indexed. No hiding behind dashboards.

Direct access

Talk to the person doing the work. No account managers, no junior staff, no offshore teams. Direct line to Martin during business hours.

Plain-English reporting

Monthly reports that actually make sense. What ranked, what didn't, what we're doing next month, why. No vanity metrics, no fluff, no 40-page PDFs.

— Real SEO Wins —

Three businesses. Three different SEO challenges.

From multi-location regional networks to domain migrations and SaaS topical authority — these are real client SEO projects we've shipped.

Personal Brand & Person Schema Danny Sculthorpe — local SEO project by Mako Digital
Mental Health Speaking

Danny Sculthorpe

Personal brand SEO for a former rugby league professional turned mental health speaker — Person schema, SpeakingEvent markup, audience-specific landing pages, and Google Search Console setup.

Domain Migration & Technical SEO Northwest Printer Solutions — local SEO project by Mako Digital
B2B Printer Consumables

Northwest Printer Solutions

Full GoDaddy to Hostinger migration preserving Microsoft 365 email. .htaccess redirects for legacy .html URLs, full schema rebuild, Google Search Console resubmitted, all key pages indexed on launch.

SaaS B2B Topical Authority RefAssure — local SEO project by Mako Digital
Recruitment Technology

RefAssure

SaaS marketing site SEO — topical authority clusters, cold outreach nurture system, schema markup across all pages, organic traffic strategy for B2B recruitment tech.

— Retainer Tiers —

Three retainers, monthly pricing.

No long contracts, cancel any time with 30 days notice. Pricing scales with the work — single-location starter retainers through to authority-level competitive markets.

Starter SEO

Single-location small businesses with one core service

£99 per month
  • On-page SEO optimisation
  • Schema markup audit + fix
  • Google Business Profile
  • Monthly reporting
  • Rank tracking (10 keywords)
  • Location pages
  • Content production
  • Link building outreach
Choose Starter SEO

Authority SEO

Larger businesses, regional networks, competitive markets

£499 per month
  • On-page SEO optimisation
  • Schema markup audit + fix
  • Google Business Profile
  • Monthly reporting
  • Rank tracking (75 keywords)
  • Location pages
  • Content production
  • Link building outreach
Choose Authority SEO
One-off SEO audits + technical fixes also available from £299 if you don't want a monthly retainer. Includes full schema audit, Core Web Vitals report, GBP review, and prioritised action list. Delivered within 5 working days.
— How It Works —

From audit to monthly progress.

Five steps. Free SEO audit within 48 hours. Cancel any time with 30 days notice. No surprises.

01

Free SEO audit

We crawl your site, check schema, audit GSC, review GBP, and identify the top 10 things holding you back. Delivered within 48 hours, no obligation.

02

Strategy session

A 30-minute call to walk through findings, agree priorities, set targets, and pick the right retainer level. Everything in writing before you commit.

03

Quick wins month 1

Technical fixes, schema implementation, GBP optimisation, on-page improvements. The fastest-ranking changes hit first to build momentum.

04

Ongoing optimisation

Monthly content, location page builds, schema expansion, technical improvements, link outreach (Authority tier). Compound improvement, month after month.

05

Monthly review

Plain-English report + 30-min call. What ranked, what didn't, what we're doing next, why. Cancel any time with 30 days notice.

— Common Questions —

Honest answers about SEO.

The questions every UK small business asks before commissioning SEO work. Straight answers below.

How much does local SEO cost in the UK?

Our SEO retainers start at £99/month for single-location small businesses, scale to £249/month for multi-service or multi-location coverage, and £499/month for larger businesses or competitive markets. One-off SEO audits and technical fixes are quoted separately, typically £299-£799 depending on scope. No long contracts, cancel any time with 30 days notice.

How long does SEO take to work?

Technical fixes (schema, page speed, broken links, missing meta data) can show impact within 2-4 weeks. Content and ranking improvements typically show in 3-6 months. Building topical authority and competitive ranking for high-value keywords usually takes 6-12 months of consistent work. We focus on quick wins early and compound progress over time.

Do you guarantee first-page rankings on Google?

No — and anyone who does is selling you nonsense. Google's algorithm changes constantly and rankings depend on competition, content, technical health, and dozens of other signals. What we guarantee is real, hands-on technical work, transparent reporting, and consistent execution of best practices. Our own site ranks Map Pack #2 in Wigan as proof we eat our own dog food.

What's the difference between local SEO and general SEO?

Local SEO targets searches with geographic intent — "plumber Wigan", "hair salon near me", "accountants Bolton". It involves Google Business Profile, location pages, local citations, and area-specific schema. General SEO targets broader queries — "how to install a boiler", "best WordPress themes". Most UK small businesses need local SEO. Most B2B SaaS companies need general SEO. We do both.

Why are you cheaper than other SEO agencies?

No agency overheads, no junior account managers, no Manchester office I'm paying for, no salesperson commission. I'm the SEO consultant, the technical implementer, and the person who reports to you. That removes about 70% of the cost a comparable agency carries. Same quality work, lower price, direct access to the person actually doing it.

Will you work on a website you didn't build?

Yes — most of our SEO clients have sites built elsewhere. WordPress, Shopify, Webflow, Wix, Squarespace, custom platforms. We can audit and improve any platform with proper access. If your site's on a platform we can't fully edit, we'll tell you upfront and either work around it or recommend a migration.

What's included in your monthly SEO reporting?

Plain-English monthly report covering: rank tracking for your target keywords, GSC clicks/impressions/CTR data, GA4 organic traffic and conversions, work completed that month, work planned next month, and key wins or issues to flag. Plus a 30-minute call to walk through it. No vanity metrics, no 40-page PDFs of charts you don't need.

Do you build location pages or just optimise existing ones?

Both. We can optimise existing location pages with proper schema, content, and internal linking. Or build new ones from scratch following hub-and-spoke architecture — RADCaT has 10 location pages across Greater Manchester, Merseyside, Lancashire, and Cheshire built this way, all indexed and ranking. New location pages are typically £99-£199 each depending on length.

Do you do link building?

Yes — included in our Authority retainer (£499/month). Manual outreach to relevant UK directories, trade associations, local business listings, and industry publications. We don't buy links, we don't do PBNs, we don't use sketchy networks. Just legitimate, lasting links from real UK sites. Slower than dodgy alternatives but won't get you penalised.

— Explore More —

Browse related services.

Other ways we can help with your website, your visibility, and your local market.

Ready to start ranking? Let's audit your site.

Free SEO audit delivered within 48 hours. Plain-English findings, prioritised action list, no obligation. From £99/month if you want to move forward.

From £99/month No long contracts Full transparency 5-star reviews