— Local SEO for Small Business UK —
SEO plans from £225/month on a 12-month plan

Get found locally. Rank where it matters.

Local SEO for UK small businesses that turns search visibility into real enquiries. On-page optimisation, schema markup, Google Business Profile, location pages, content strategy, and monthly reporting in plain English. Wigan-based, working UK-wide.

Rolling or 12-month plans Full transparency Map Pack #2 in Wigan 5-star reviews
— What We Optimise —

Six pillars of local SEO done properly.

Search ranking isn't one thing — it's a stack of technical, on-page, and off-page work that has to all stack up. Here's what we cover, every retainer.

01

On-Page SEO

Title tags, meta descriptions, heading hierarchy, internal linking, semantic HTML, optimised images, canonical URLs. The core technical foundations every page needs to compete.

  • Title & meta optimisation
  • Heading structure
  • Internal linking
  • Image alt text
02

Schema Markup

LocalBusiness, Service, FAQ, Review, Breadcrumb, Organization, Person, Product, AggregateRating — proper structured data for every page type. Gold-star eligible in SERPs.

  • JSON-LD schema
  • Per-page tuning
  • Rich result optimised
  • Schema audits
03

Google Business Profile

GBP setup, optimisation, photo strategy, review handling, posts schedule, Q&A management, citations, and ongoing local rank tracking. Map pack visibility starts here.

  • GBP optimisation
  • Local citations
  • Review strategy
  • Map pack tracking
04

Location SEO Pages

Dedicated pages targeting specific towns and regions — properly written, locally relevant, with town-specific content. The architecture behind ranking in multiple locations at once.

  • Town-specific pages
  • Cluster architecture
  • Regional schema
  • Hub-and-spoke
05

Content & Keyword Strategy

Keyword research, search intent mapping, content gap analysis, and ongoing content production. Long-tail and commercial-intent keywords prioritised, not vanity terms.

  • Keyword research
  • Intent mapping
  • Content briefs
  • Topical clusters
06

Monthly Reporting

Plain-English monthly reports — what we did, what ranked, what the data says. No 40-page PDFs of vanity metrics. Just the things that matter, explained clearly.

  • GSC + GA4 data
  • Rank tracking
  • Plain-English summary
  • Monthly call
— Built Into Every Retainer —

Six things that come as standard.

Every retainer level gets these as standard. Not bolt-ons, not optional, not "for an additional fee".

Real SEO knowledge

Schema markup, technical audits, Core Web Vitals, GSC, GA4, Yoast — actual hands-on experience, not regurgitated articles. We rank our own site Map Pack #2 in Wigan.

Hands-on technical fixes

When something needs fixing in the code or schema, we fix it. No "raise a ticket with the developer" — most agencies can't actually edit your site, we can.

Flexible terms

SEO plans roll monthly with 30 days notice, or save about 10% with a 12-month plan. Your choice.

Full transparency

You get GSC and GA4 access from day one. You see what we see. Every rank, every click, every page indexed. No hiding behind dashboards.

Direct access

Talk to the person doing the work. No account managers, no junior staff, no offshore teams. Direct line to Martin during business hours.

Plain-English reporting

Monthly reports that actually make sense. What ranked, what didn't, what we're doing next month, why. No vanity metrics, no fluff, no 40-page PDFs.

— Real SEO Wins —

Three businesses. Three different SEO challenges.

From multi-location regional networks to domain migrations and SaaS topical authority — these are real client SEO projects we've shipped.

Personal Brand & Person Schema Danny Sculthorpe — local SEO project by Mako Digital
Mental Health Speaking

Danny Sculthorpe

Personal brand SEO for a former rugby league professional turned mental health speaker — Person schema, SpeakingEvent markup, audience-specific landing pages, and Google Search Console setup.

Domain Migration & Technical SEO Northwest Printer Solutions — local SEO project by Mako Digital
B2B Printer Consumables

Northwest Printer Solutions

Full GoDaddy to Hostinger migration preserving Microsoft 365 email. .htaccess redirects for legacy .html URLs, full schema rebuild, Google Search Console resubmitted, all key pages indexed on launch.

SaaS B2B Topical Authority RefAssure — local SEO project by Mako Digital
Recruitment Technology

RefAssure

SaaS marketing site SEO — topical authority clusters, cold outreach nurture system, schema markup across all pages, organic traffic strategy for B2B recruitment tech.

— SEO Plans —

Three plans, built around outcomes.

Rolling monthly with 30 days notice, or save about 10% on a 12-month plan. Pick the plan that matches what you want from search: local visibility, beating competitors, or a steady flow of enquiries.

Local

Show up when locals search. For businesses that need to be found on Google Maps and local searches.

£225 per month + VAT, 12-month plan

Save £288 a year. Or £249/month rolling monthly (30 days notice)

  • Google Business Profile set up and managed
  • On-page SEO fixes
  • 1 new page every month
  • Clear monthly report
  • Keyword rank tracking
  • Citations and link building
  • Google Ads management
  • Landing-page testing
  • Quarterly strategy call
Choose Local SEO

Lead Engine

A steady flow of enquiries. SEO and Google Ads working together (you pay ad spend to Google).

£675 per month + VAT, 12-month plan

Save £888 a year. Or £749/month rolling monthly (30 days notice)

  • Google Business Profile set up and managed
  • On-page SEO fixes
  • 3 new pages every month
  • Clear monthly report
  • Keyword rank tracking
  • Citations and link building
  • Google Ads management
  • Landing-page testing
  • Quarterly strategy call
Choose Lead Engine SEO

Need something different? We also build tailored SEO plans for multi-location businesses, one-off projects, or a mix of SEO and Google Ads. Talk to us about what you need.

One-off SEO audits + technical fixes also available, quoted to your site, if you don't want a monthly plan. Includes full schema audit, Core Web Vitals report, GBP review, and prioritised action list. Delivered within 5 working days.
— How It Works —

From audit to monthly progress.

Five steps. Free SEO audit within 48 hours. Monthly plans cancel with 30 days notice. No surprises.

01

Free SEO audit

We crawl your site, check schema, audit GSC, review GBP, and identify the top 10 things holding you back. Delivered within 48 hours, no obligation.

02

Strategy session

A 30-minute call to walk through findings, agree priorities, set targets, and pick the right retainer level. Everything in writing before you commit.

03

Quick wins month 1

Technical fixes, schema implementation, GBP optimisation, on-page improvements. The fastest-ranking changes hit first to build momentum.

04

Ongoing optimisation

Monthly content, location page builds, schema expansion, technical improvements, link outreach (Growth and Lead Engine plans). Compound improvement, month after month.

05

Monthly review

Plain-English report + 30-min call. What ranked, what didn't, what we're doing next, why. Monthly plans cancel with 30 days notice.

— Common Questions —

Honest answers about SEO.

The questions every UK small business asks before commissioning SEO work. Straight answers below.

How much does local SEO cost in the UK?

We have three SEO plans: Local at £249/month, Growth at £449/month and Lead Engine at £749/month (all + VAT). Each is rolling monthly with 30 days notice, or about 10% less on a 12-month plan (£225, £400 and £675 a month). One-off SEO audits and technical fixes are quoted separately, quoted to your site.

How long does SEO take to work?

Technical fixes (schema, page speed, broken links, missing meta data) can show impact within 2-4 weeks. Content and ranking improvements typically show in 3-6 months. Building topical authority and competitive ranking for high-value keywords usually takes 6-12 months of consistent work. We focus on quick wins early and compound progress over time.

Do you guarantee first-page rankings on Google?

No — and anyone who does is selling you nonsense. Google's algorithm changes constantly and rankings depend on competition, content, technical health, and dozens of other signals. What we guarantee is real, hands-on technical work, transparent reporting, and consistent execution of best practices. Our own site ranks Map Pack #2 in Wigan as proof we eat our own dog food.

What's the difference between local SEO and general SEO?

Local SEO targets searches with geographic intent — "plumber Wigan", "hair salon near me", "accountants Bolton". It involves Google Business Profile, location pages, local citations, and area-specific schema. General SEO targets broader queries — "how to install a boiler", "best WordPress themes". Most UK small businesses need local SEO. Most B2B SaaS companies need general SEO. We do both.

Why choose Mako over a bigger SEO agency?

No junior account managers and no salesperson in the middle. I'm the SEO consultant, the technical implementer and the person who reports to you, so you deal directly with the person doing the work. Every plan is built around an outcome: local visibility, beating competitors, or a steady flow of enquiries.

Will you work on a website you didn't build?

Yes — most of our SEO clients have sites built elsewhere. WordPress, Shopify, Webflow, Wix, Squarespace, custom platforms. We can audit and improve any platform with proper access. If your site's on a platform we can't fully edit, we'll tell you upfront and either work around it or recommend a migration.

What's included in your monthly SEO reporting?

Plain-English monthly report covering: rank tracking for your target keywords, GSC clicks/impressions/CTR data, GA4 organic traffic and conversions, work completed that month, work planned next month, and key wins or issues to flag. Plus a 30-minute call to walk through it. No vanity metrics, no 40-page PDFs of charts you don't need.

Do you build location pages or just optimise existing ones?

Both. We can optimise existing location pages with proper schema, content, and internal linking. Or build new ones from scratch following hub-and-spoke architecture — RADCaT has 10 location pages across Greater Manchester, Merseyside, Lancashire, and Cheshire built this way, all indexed and ranking. New location pages are £225 each.

Do you do link building?

Yes — included in our Growth and Lead Engine plans (from £449/month). Manual outreach to relevant UK directories, trade associations, local business listings, and industry publications. We don't buy links, we don't do PBNs, we don't use sketchy networks. Just legitimate, lasting links from real UK sites. Slower than dodgy alternatives but won't get you penalised.

— Explore More —

Browse related services.

Other ways we can help with your website, your visibility, and your local market.

Ready to start ranking? Let's audit your site.

Free SEO audit delivered within 48 hours. Plain-English findings, prioritised action list, no obligation. Plans from £225/month on a 12-month plan if you want to move forward.

From £225/month on a 12-month plan Rolling or 12-month plans Full transparency 5-star reviews