Case Study · Accountancy

One page, built to turn a local search into a phone call.

Bespoke single-page WordPress build for Buckshaw Accounting — an accountancy practice in Buckshaw Village, Chorley. Bento-grid hero, live Google reviews pulled straight from the Places API, and a hand-built enquiry form that actually delivers.

Live · 5★ Google
buckshawaccounting.co.uk
Buckshaw Accounting website shown across desktop, tablet, and mobile devices
Client Buckshaw Accounting
Industry Accountancy & Bookkeeping
Location Buckshaw Village, Chorley
Build Type Bespoke Single-Page WordPress
Year 2026
The Brief

Thirty years of reputation, and nowhere online to prove it.

Buckshaw Accounting is an accountancy practice based in Buckshaw Village, Chorley, working with sole traders and limited companies across Lancashire — bookkeeping on Sage and Xero, Making Tax Digital, payroll, self-assessment, VAT returns, and year end accounts with CT600 filing. Thirty years of experience behind it and a five-star Google rating in front of it.

The problem was the gap between reputation and presence. The practice was well thought of locally and had the reviews to prove it, but a prospect searching for an accountant in Chorley had no way to find that out. Accountancy is also a trust purchase — people are handing over their tax affairs — so the site had to look established without drifting into the beige, stock-photo sameness that every other practice in Lancashire has settled for.

The brief: something calm, credible and quick to read that explains the six services in language a small business owner understands, puts the real Google reviews where people will see them, and makes getting in touch effortless. One page, done properly, rather than a five-page site padded out to look bigger.

Build Specifications

The build, decoded.

Every Mako Digital case study includes a complete build specification — the actual technical decisions that made the project what it is.

Build Type Bespoke single-page WordPress
Theme Coded from scratch for this client
Page Builder None — custom PHP throughout
Hero Treatment Bento grid — headline, brand panel, live stat tiles
Navigation Sticky glass island nav, anchor scroll
Typography Manrope
Brand Palette Sage green / navy / teal
Reviews Live Google Places API pull, transient-cached
Review Generation One-click write-a-review link to the GBP listing
Enquiry Form Hand-built handler — honeypot, visitor Reply-To
Email Delivery FluentSMTP through a dedicated enquiry mailbox
Cache Handling Confirmation flag bypasses the LiteSpeed page cache
Duplicate Guard Any non-canonical host is served noindex
Schema Markup AccountingService + OfferCatalog across all six services
SEO Layer Theme-emitted title, description, canonical and OG — Yoast frontend suppressed
Local Signals Buckshaw Village, Chorley, Lancashire + embedded map
Hosting Hostinger Premium (LiteSpeed)
Our Approach

Five build decisions that shaped the final site.

Every Mako Digital build follows a documented approach — consistent across every project, calibrated to each client’s industry, brand, and customer journey.

01

One page, because there is only one conversion

An accountancy practice this size does not need twelve pages, it needs one enquiry. So the whole site is a single considered page — who they are, what they do, what other people say about them, and how to get hold of them — with anchor navigation that moves the visitor down that sequence rather than scattering them across a menu. Nothing on the page exists that does not move someone closer to picking up the phone.

02

Real Google reviews, pulled live, not screenshotted

The reviews section talks to the Google Places API directly and renders the practice's actual star rating, review count and latest reviews, cached so the page stays fast. When a new review lands it appears on the site on its own. Underneath it sits a one-click write-a-review link straight to their Google listing — so the same page that shows the social proof is also the thing generating more of it.

03

An enquiry form that actually delivers

Contact forms fail quietly and nobody notices for months. This one is hand-built rather than plugged in: a honeypot field catches bots without putting a puzzle in front of a real client, the visitor's address is set as Reply-To so a reply goes straight back to them, and delivery runs through FluentSMTP on a dedicated enquiry mailbox rather than unauthenticated server mail that lands in spam.

04

Built to be found in Chorley, not just to exist online

Accountancy is a local trust purchase — people search "accountant near me" and then check whether the firm looks like it belongs to their town. The build leans into that: Buckshaw Village and Chorley named explicitly in the content, an embedded map on the postcode, consistent name-address-phone details, and imagery of the practice itself rather than stock photography of handshakes.

05

Fast, and theirs outright

Hand-written CSS with no framework, no page builder and no plugin stack propping up the layout — served over LiteSpeed with the cache handled properly, including a deliberate bypass so the enquiry confirmation message is never swallowed by a cached page. Self-hosted WordPress on their own hosting: no monthly platform fee, no licence, nothing that stops working if a subscription lapses.

By the Numbers

The build at a glance.

1 Page — everything
on one screen
6 Service lines
presented
5.0★ Google rating
pulled live by API
30+ Years' experience
signalled up front
0 Page builders
used
100% Mobile-first
responsive
If we wouldn’t put it on our own business, we wouldn’t put it on yours.
The Mako Digital Standard

Buckshaw Accounting Case Study: Mako Digital designed and built a bespoke single-page WordPress website for Buckshaw Accounting, an accountancy practice based in Buckshaw Village, Chorley, Lancashire. The build delivered a hand-coded theme with a bento-grid hero, six service lines, a live Google Places reviews feed, an embedded location map, and an authenticated enquiry pipeline.

This is the build we point accountants, bookkeepers and professional practices at when they ask whether one page is enough. See our Web Design for Accountants page for the sector breakdown, one-page website design for what a single-page build includes, or visit the case study archive for more examples.

FAQs

Common questions about the Buckshaw Accounting build.

What did Mako Digital build for Buckshaw Accounting?

A bespoke single-page WordPress website for an accountancy practice in Buckshaw Village, Chorley. The theme is coded from scratch — no page builder and no template — with a bento-grid hero, six service lines, a live Google reviews feed pulled from the Places API, an embedded map, and a hand-built enquiry form delivering through an authenticated mailbox.

Do you build websites for accountants and bookkeepers?

Yes, and it is a sector we understand well — Mako Digital is part of a group that includes an accountancy client base, so we know what an enquiry from a sole trader or a limited company director actually looks like. See our web design for accountants page for the full breakdown, or the Buckshaw build above for a worked example.

Is a one-page website enough for an accountancy practice?

For a practice whose goal is local enquiries, very often yes. A single well-structured page loads faster, is easier to keep accurate, and gives the visitor one clear path from "who are these people" to "how do I contact them" without a menu to get lost in. Where a firm needs depth — individual service pages targeting separate searches like VAT returns or Making Tax Digital — we build that instead. It depends on whether you are chasing trust or chasing search volume, and we will tell you honestly which one you need.

How much does a website for an accountant cost?

One-page bespoke builds start from £449 and typically ship in a few working days. Five-page builds start from £999. Both are hand-coded and both are yours outright — there is no monthly platform fee and no licence to keep paying. See our one-page website design page for what is included.

Can a website show our real Google reviews automatically?

Yes. The Buckshaw site talks to the Google Places API and displays the practice's live star rating, total review count and most recent reviews, refreshed automatically and cached so the page stays quick. It beats pasting screenshots, which go stale and carry no credibility. We pair it with a one-click write-a-review link so the site helps generate the reviews it displays.

Do you build websites in Chorley and Lancashire?

Yes. Mako Digital is based in Wigan and works throughout Lancashire and the North West, including Chorley, Buckshaw Village, Leyland and Preston. See our Chorley web design page, or how much a website costs in Chorley for local pricing.

Why not just use Wix or Squarespace for an accountancy website?

Because you never own it. Stop paying and the site goes off, and you cannot take the build with you. A hand-coded WordPress site on your own hosting is yours permanently, loads faster because there is no builder overhead, and can be changed at the code level rather than within the limits of a drag-and-drop editor. For a profession that sells permanence and reliability, renting your shopfront is an odd look.

Is Buckshaw Accounting a real business?

Yes. Buckshaw Accounting is an accountancy practice based in Buckshaw Village, Chorley, Lancashire, offering bookkeeping, VAT, Making Tax Digital, payroll, self-assessment and year-end accounts. The live site is at buckshawaccounting.co.uk.

More Like This

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If the Buckshaw build is the kind of work that fits your practice, these are the closest peers in our portfolio — professional services, same hand-coded WordPress approach.

Your Build, Next?

Accountancy practice without a website that earns its keep? Let’s talk.

One-page bespoke builds from £449, five-page builds from £999. Same approach as the Buckshaw build — hand-coded, live Google reviews, enquiry delivery that works, and yours outright with no monthly platform fee.