Case Study · Trade

A WordPress rebuild that replaced an outdated GoDaddy site — with measurable results.

Custom WordPress build for Northwest Printer Solutions — a Wigan-based printer consumables supplier and managed print services provider. From outdated static .html pages on GoDaddy to a custom WP theme with dedicated product pages, testimonial carousel, eco-print section, and live enquiries within days of launch.

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Northwest Printer Solutions website shown across desktop, tablet, and mobile devices
Client Northwest Printer Solutions
Industry Print Supplier + Managed Services
Location Wigan, Greater Manchester
Build Type Multi-Page Custom WordPress
Live Site northwestprintersolutions.co.uk
Year 2026
The Brief

A printer consumables & managed print services that needed a website to match the work.

Northwest Printer Solutions is a printer consumables supplier and managed print services provider based in Wigan, Greater Manchester. They supply toner cartridges, ink cartridges, printers, office supplies, and professional printing services to businesses across the North West.

The existing website was outdated and hosted on GoDaddy with static .html pages. It didn't reflect the range of products and services the business actually offers, had no SEO to speak of, and the contact form wasn't reliably delivering enquiries. The business was essentially invisible on Google.

The brief: a fully custom WordPress theme with dedicated page templates for every section of the business — product pages for toner, ink, printers, and office supplies, service pages for managed print and professional printing, an about page with a testimonial carousel of real reviews, and an eco-print section highlighting their environmental commitments. Done right, ranks well, enquiries land.

Build Specifications

The build, decoded.

Every Mako Digital case study includes a complete build specification — the actual technical decisions that made the project what it is.

Build Type Custom multi-page WordPress
Migration From GoDaddy static .html (zero downtime)
Pages Home + 4 products + 2 services + about + eco + contact
Theme Bespoke — coded from scratch
Page Builder None — custom PHP throughout
Components Testimonial carousel + product cards
Iconography Font Awesome Pro
Hosting Hostinger Premium (LiteSpeed)
Email / SMTP Verified delivery (was failing on GoDaddy)
Schema Markup OfficeEquipmentStore + Product + Service + Review
Search Console Verified, sitemap submitted
Build Time 3 weeks brief to live
Our Approach

Five build decisions that shaped the final site.

Every Mako Digital build follows a documented approach — consistent across every project, calibrated to each client’s industry, brand, and customer journey.

01

Migration from outdated GoDaddy to custom WordPress

The existing site was hosted on GoDaddy with static .html pages — a setup that hadn't aged well and offered no path forward. We migrated the domain to Hostinger, built a fully custom WordPress theme from scratch, rewrote the content for SEO, set up the redirect map to preserve any existing inbound links, and ensured email continuity throughout the move. Zero downtime, no email disruption, and a measurable improvement in search visibility from launch day.

02

Dedicated product pages for every line

Toner cartridges, ink cartridges, printers, and office supplies each got their own dedicated page template. Clear product structures, pricing information, delivery details, and call-to-action routing. Customers searching for "Brother toner cartridges Wigan" land on the right page, see what they need, and convert. Single-page-per-category outperforms a generic Shop or Products list every time for B2B office supplies.

03

Service pages with proper Service schema

Managed print services and professional printing each have their own service pages with proper Service schema markup. Each service's scope, audience, and outcome are clearly defined. The schema declares them as separate offerings so Google understands the business sells both products AND services, not just one or the other.

04

Testimonial carousel built on real reviews

The about page features a testimonial carousel pulling from real customer reviews — not stock testimonials, not made-up quotes, not "trust us" copy. Real names, real businesses, real feedback. Combined with proper Review schema markup, the testimonial section serves both the human visitor (social proof) and the Google crawler (review entity recognition).

05

Eco print section as a credible differentiator

Northwest Printer Solutions has a genuine commitment to eco print and zero-waste recycling — a real differentiator in their market. We built a dedicated section showcasing the eco range, the recycling commitment, and what that means for the customer's sustainability metrics. Real content, real differentiator, real lead magnet for environmentally-conscious B2B buyers.

By the Numbers

The build at a glance.

9+ Custom-coded
pages
15+ Schema entities
in graph
3 wks Brief to live
turnaround
4 Product category
pages
0 Page builders
used
100% Mobile-first
responsive
Martin built us a brilliant website that actually shows what we do. The old site was embarrassing — this one looks professional and we’re already getting enquiries through it. The whole thing was done quickly and he sorted the domain move without any issues with our email. Really impressed.
Danielle  ·  Owner, Northwest Printer Solutions

Northwest Printer Solutions Case Study: Mako Digital designed and built a custom WordPress website for Northwest Printer Solutions, printer consumables supplier and managed print services provider based in Wigan. The build delivered a bespoke theme coded from scratch, full schema markup, complete local SEO setup, and a Google Search Console-verified launch.

The Northwest Printer Solutions project sits within Mako Digital’s portfolio of bespoke WordPress builds — the same standards-led approach we apply to every client across Wigan borough and the wider North West. See our Website Redesign Wigan page for the full service breakdown, or visit the case study archive for more examples.

FAQs

Common questions about the Northwest Printer Solutions build.

How much did the Northwest Printer Solutions website cost?

Northwest Printer Solutions took a multi-page custom WordPress build — sitting in our 5-page tier (£449) with extra product and service pages added at scope. Full local SEO setup, OfficeEquipmentStore schema, testimonial carousel, eco print section, GSC verification, and email migration all included. No add-on fees, no monthly retainer.

How long did the GoDaddy-to-WordPress migration take?

Three weeks from initial brief to live site — including full content rewrite, custom theme build, SEO setup, and the domain migration with email continuity. The migration was zero downtime; the old GoDaddy site stayed live until the new WordPress site was ready, then DNS switched in a single window.

Why move from GoDaddy static .html to WordPress?

The old static .html setup couldn't evolve. Every change required editing HTML files manually. There was no SEO control, no schema markup, no proper structured data. WordPress gives Northwest Printer Solutions complete editorial control through the admin, full SEO control, and the flexibility to add new product lines or services without rebuilding pages from scratch.

Did the migration affect search rankings?

Rankings improved — the previous site had no real SEO foundation, so the new WordPress build with proper schema, semantic HTML, fast load speeds, and Google Search Console verification was an immediate uplift. The domain stayed the same, redirect rules preserved any existing inbound links, and Google indexed the new content quickly.

Why dedicated product pages instead of one Shop page?

Because Google ranks pages, not sites. A single Shop page would fight itself for "toner cartridges Wigan", "ink cartridges Wigan", "printer suppliers Wigan" and everything else. Four properly built product category pages each rank for their specific commercial intent — better impressions, better click-throughs, better conversions.

What schema markup does Mako Digital include for office suppliers?

OfficeEquipmentStore (a specific LocalBusiness subtype Google recognises), Product entities for each category, Service entities for managed print and professional printing, Review schema tied to the real customer testimonials, and FAQPage where relevant. All standard, none charged as an extra.

Does Mako Digital build for other B2B suppliers?

Yes — office equipment suppliers, IT resellers, industrial suppliers, wholesalers, and any B2B business with multiple product lines that need to rank individually. The Northwest Printer Solutions build is the worked example. Get in touch with your specific scope.

Where else does Mako Digital build websites in Wigan?

Across Wigan borough and the wider North West. The cluster network covers 19 towns including Hindley, Atherton, Westhoughton, Bolton, Horwich, Leigh, St Helens, Manchester, and beyond — see the full coverage map at /web-design-near-me/. Other recent builds include Northwest Printer Solutions (Wigan), B-Energy Electrical (Wigan), and Whittles Bakery (Pemberton).

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