Custom WordPress build for Prime Tyres — a Wigan tyre specialist offering tyre fitting, wheel alignment, balancing, and puncture repairs. Black-and-red automotive brand, mobile-first build, full LocalBusiness schema, Markland Street WN1 3BT.
Prime Tyres is a tyre specialist based on Markland Street, Wigan (WN1 3BT) — offering tyre fitting, wheel alignment, wheel balancing, puncture repairs, and a full range of tyre services for cars, vans, and 4x4s. A proper local garage with a loyal customer base built on years of quality service.
The problem: their online presence didn't reflect the quality of what they do on the forecourt. In a trade where customers search "tyres near me" on their phones while standing next to a flat tyre, the website needed to be fast, mobile-first, and unmistakably local. Google needed to know what Prime Tyres do, where they are, and what they offer — and potential customers needed a site that told them the same thing in under five seconds.
The brief: a bold, confident site that matched the black-and-red automotive feel of the brand, with proper local SEO baked in from the ground up. Seven SEO landing pages covering each service line, full schema, GSC verification, and a fast launch.
Every Mako Digital case study includes a complete build specification — the actual technical decisions that made the project what it is.
Every Mako Digital build follows a documented approach — consistent across every project, calibrated to each client’s industry, brand, and customer journey.
The visual language matches the trade. Black backgrounds, red accents, heavy industrial typography. Customers searching "tyre fitting Wigan" don't want soft pastels and flowing scripts — they want a site that signals competence and capability the moment it loads. The brand identity reflects the forecourt: confident, no-nonsense, ready to work.
Tyre fitting, wheel alignment, wheel balancing, puncture repairs, mobile tyre fitting, run-flat tyres, and 4x4 specialists — each gets its own dedicated landing page with its own schema, its own content, and its own commercial intent. A single Services page would have fought itself for rankings. Seven proper pages each rank for their specific search.
A tyre garage customer is often searching on their phone with a flat tyre, near the side of the road, in a hurry. The site is built mobile-first — fast load on slow connections, the phone number visible above the fold, click-to-call as the primary CTA, opening hours in structured data so they appear in Google search results without anyone needing to visit the page.
AutomotiveBusiness schema (the most specific LocalBusiness subtype for tyre garages), proper geo-coordinates, accurate opening hours, and page copy that mentions the actual location, the actual postcode, and the actual service catchment. Prime Tyres ranks for "tyre fitting Wigan", "wheel alignment Wigan", "puncture repair WN1" because the SEO is calibrated to what they sell, where, when.
Hosted on Hostinger, built on WordPress, no proprietary platform. Prime Tyres owns the site outright after handover — no monthly subscription, no platform lock-in. Updates to opening hours, prices, or new tyre brand listings can be made through the WordPress admin without coming back to the agency.
If we wouldn’t put it on our own business, we wouldn’t put it on yours.The Mako Digital Standard
Prime Tyres Case Study: Mako Digital designed and built a custom WordPress website for Prime Tyres, tyre fitting, wheel alignment, and balancing specialists based in Wigan. The build delivered a bespoke theme coded from scratch, full schema markup, complete local SEO setup, and a Google Search Console-verified launch.
The Prime Tyres project sits within Mako Digital’s portfolio of bespoke WordPress builds — the same standards-led approach we apply to every client across Wigan borough and the wider North West. See our Web Design for Tradesmen Wigan page for the full service breakdown, or visit the case study archive for more examples.
Prime Tyres took a custom WordPress build with seven SEO landing pages — sitting in our 5-page tier (£449) with two extra service pages added at scope. Full local SEO setup, AutomotiveBusiness schema, opening hours, GSC verification, and FluentSMTP email all included. No add-on fees, no monthly retainer.
Two weeks from brief to live. The seven SEO landing pages take slightly longer than a standard 5-page build because each page needs its own technical content and schema, but two weeks is representative of what's achievable for an established trade business with clear service lines.
Because Google ranks pages, not sites. A single Services page would fight itself to rank for "tyre fitting", "wheel alignment", "puncture repair" and everything else. Seven properly built service pages each rank for their specific commercial query — better impressions, better click-throughs, better calls.
Because tyre customers are searching on their phones while standing next to a flat tyre, often by the side of the road. The site loads fast on slow connections, the phone number is the most prominent element, click-to-call is the primary CTA, and opening hours appear in Google search results without anyone needing to visit the homepage. Mobile-first isn't a design preference for a tyre garage — it's a survival feature.
AutomotiveBusiness (a specific LocalBusiness subtype Google recognises), Service entities for each tyre service offered, opening hours specification (so the actual hours appear in Google), geo-coordinates, FAQPage where relevant, and BreadcrumbList for site hierarchy. All standard, none charged as an extra.
Yes — tyre specialists, MOT centres, garages, mobile mechanics, valeting companies, and any automotive trade business. The Prime Tyres build is the worked example. Same custom WordPress approach, same fixed pricing tiers, same local SEO calibration.
Across Wigan borough and the wider North West. The cluster network covers 19 towns including Hindley, Atherton, Westhoughton, Bolton, Horwich, Leigh, St Helens, Manchester, and beyond — see the full coverage map at /web-design-near-me/. Other recent trade builds include Prime Tyres (Wigan), B-Energy Electrical (Wigan), and Brabazon Landscaping (Bristol).
Prime Tyres is on Markland Street, Wigan WN1 3BT. Visit prime-tyres.co.uk for the full service list, opening hours, and directions.
If the Prime Tyres build is the kind of work that fits your business, these are the closest peers in our portfolio — same custom-WordPress approach, different industries.
Five-page custom WordPress builds from £449 fixed. Same approach as the Prime Tyres build — honest brief, fast turnaround, full SEO included, no monthly fees, no platform lock-in.
