Case Study · Trade

A no-nonsense site for a Wigan roofer who wanted the phone ringing.

Five-page custom WordPress build for Asset Roofing Limited — a Hindley-based roofing contractor working across Wigan borough. Bespoke theme, full local SEO, schema-led build, two weeks brief to live.

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assetroofinglimited.co.uk
Asset Roofing Limited website shown across desktop, tablet, and mobile devices
Client Asset Roofing Limited
Industry Roofing Contractor
Location Hindley, Wigan
Build Type 5-Page Custom WordPress
Live Site assetroofinglimited.co.uk
Year 2026
The Brief

A roofer who wanted his trade in front of Wigan customers searching online.

Asset Roofing Limited is a roofing contractor based in Hindley, Wigan. Pitched roofs, flat roofs, leadwork, gutter repairs — the full trade list. The business is well-established on the ground (Wigan Good Trader 2026, 5★ on Google Business Profile) but had no web presence to match.

The brief was clear: a real website that ranks for “roofer Wigan” searches and converts visitors into phone calls. No social-media-style splash page. No pay-monthly platform. No SEO bolt-on charged extra. A proper website, fixed price, fully owned.

The brand identity already existed — a strong black-and-red colour scheme with a triangular monogram — and the visual direction was non-negotiable. Most agencies would have softened it. We did the opposite.

Build Specifications

The build, decoded.

Every Mako Digital case study includes a complete build specification — the actual technical decisions that made the project what it is.

Build Type 5-page custom WordPress
Pages Home / About / Services / Areas / Contact
Theme Bespoke — coded from scratch
Page Builder None — custom PHP throughout
Typography Barlow Condensed + Inter
Iconography Font Awesome Pro
Hosting Hostinger Premium (LiteSpeed)
Email / SMTP Configured & verified
Schema Markup LocalBusiness + Service + FAQ + Reviews
Local SEO Wigan borough catchment
Search Console Verified, sitemap submitted
Build Time 2 weeks brief to live
Our Approach

Five build decisions that shaped the final site.

Every Mako Digital build follows a documented approach — consistent across every project, calibrated to each client’s industry, brand, and customer journey.

01

A brand-led visual foundation

Asset Roofing arrived with a strong visual identity already in place — a confident black-and-red colour scheme and a triangular monogram. Our job was to build a website that respected the brand without softening it. Heavy display typography in Barlow Condensed gives every headline trade-credible weight; Inter handles body copy for clean readability. The end result feels unmistakably Asset Roofing — not another generic agency template with a logo dropped in.

02

A page structure built around customer journeys

Five pages, sequenced for how customers actually research a tradesman. Home leads with credibility and the phone number. Services covers what they actually do — pitched roofs, flat roofs, leadwork, gutter work — without unnecessary jargon. Areas Covered makes the catchment explicit. About establishes experience and accreditations. Contact is direct, phone-prominent, with a simple enquiry form. No filler pages. Every page earns its place.

03

Clean, semantic code that ranks

Every Mako Digital build ships with proper LocalBusiness schema, semantic HTML, and a verified Google Search Console setup on launch day. The Asset Roofing site is no exception. Page-load speed measured at the high end of green for Core Web Vitals. Mobile-first responsive layout. SSL, security hardening, and proper redirect handling — all baseline, not extras.

04

Local SEO that fits the catchment

Asset Roofing is in Hindley, working across Wigan borough plus crossover into Bolton and St Helens. The site's local SEO setup reflects that real catchment — not an aspirational list of every town in the North West. Page copy mentions the towns Simon actually takes work in, the schema declares the actual service area, and the site is built to rank for the searches that matter to the business — "roofer Hindley", "roofing Wigan", "flat roof repair Bolton".

05

A site Simon owns outright

Hosted on Hostinger, built on WordPress, no proprietary platform. Asset Roofing owns the site outright after handover. No monthly subscription fee, no platform lock-in, no ongoing dependency on Mako Digital to keep things running. We are happy to support and maintain — but the relationship is by choice, not because we hold the keys.

By the Numbers

The build at a glance.

5 Custom-coded
pages
12 Schema entities
in graph
2 wks Brief to live
turnaround
£449 Five-page
fixed price
0 Page builders
used
100% Mobile-first
responsive
If we wouldn’t put it on our own business, we wouldn’t put it on yours.
The Mako Digital Standard

Asset Roofing Limited Case Study: Mako Digital designed and built a custom 5-page WordPress website for Asset Roofing Limited, a Hindley-based roofing contractor working across Wigan, Bolton, and St Helens. The build delivered a bespoke theme coded from scratch, full LocalBusiness schema markup, complete local SEO setup, and a Google Search Console-verified launch.

The Asset Roofing project sits within Mako Digital’s five-page custom WordPress service (£449 fixed) — the same build specification we apply to roofing contractors, electricians, builders, plumbers, and other trade businesses across Wigan borough and the wider North West. See our Web Design for Roofers Wigan page for the full service breakdown, or visit the case study archive for more examples.

FAQs

Common questions about the Asset Roofing build.

How much did the Asset Roofing website cost?

Asset Roofing took our standard five-page custom WordPress build at £449 fixed. That includes bespoke design, full local SEO setup, schema markup, Google Search Console submission, email configuration, and hosting setup. No add-on fees, no monthly retainer.

How long did the Asset Roofing build take?

Two weeks from initial brief to live site. Most five-page custom builds at Mako Digital follow a similar timeline.

Why use WordPress for a roofing website?

WordPress is self-hosted and the client owns the site outright — no platform lock-in, no monthly subscription that doubles after twelve months. We build on a custom theme rather than page builders, which keeps the code clean and the site fast. WordPress also makes it straightforward to add pages later — additional service pages, project galleries, more areas-served pages — without rebuilding from scratch.

Do roofing companies need a website to win work in Wigan?

Yes — roofing customers research online before they ring. A homeowner searching "roofer Hindley" or "flat roof repair Wigan" expects to find local contractors with a credible web presence. A site with proper schema, real reviews, and clear service descriptions converts those searches into phone calls. Without a website, you are invisible to anyone who does not already have your number.

What kind of schema markup does Mako Digital include as standard?

Every Mako Digital build ships with appropriate LocalBusiness schema for the client's industry, Service entities for each trade or specialism, FAQPage schema where relevant, and BreadcrumbList for site hierarchy. The Asset Roofing site uses the most specific subtypes available and ties review data into the graph properly. All standard, none charged as an extra.

Can a five-page website actually rank on Google?

Yes — Google ranks pages, not sites. A well-built five-page website with proper schema, semantic HTML, fast load speeds, and content that genuinely answers customer queries will rank for focused local search terms. The "more pages always means better SEO" claim is misleading — what matters is the quality of each page, not the volume.

Where else does Mako Digital build trade business websites?

We build for trade businesses across Wigan borough and the wider North West. The cluster network covers 19 towns including Hindley, Atherton, Westhoughton, Bolton, Horwich, Leigh, St Helens, Manchester, and beyond — see the full coverage map at /web-design-near-me/. Other recent trade builds include B-Energy Electrical (Wigan), Brabazon Landscaping (Bristol), and Prime Tyres (Wigan).

Is Asset Roofing a real Wigan business?

Yes. Asset Roofing Limited is a registered UK company (company number 15322814) based in Hindley, Wigan. The business holds Wigan Good Trader 2026 status. The website at assetroofinglimited.co.uk is the live site — visit it to see the build in production.

More Like This

Other Mako Digital trade business case studies.

If the Asset Roofing build is the kind of work that fits your business, these are the closest peers in our portfolio — same custom-WordPress approach, different industries.

Brabazon Landscaping case study

Brabazon Landscaping

Landscaping · Bristol
B-Energy Electrical case study

B-Energy Electrical

Electrician · Wigan
Prime Tyres case study

Prime Tyres

Tyre Garage · Wigan
Related Services & Pages
Web Design for Roofers Wigan Web Design for Tradesmen Wigan Web Design Wigan Five-Page Website Design UK WordPress Web Design Wigan Website Cost in Wigan
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