Who are CH Build Group?

CH Build Group are premium builders run by Lee and Rob, based in Wigan and working UK-wide. They cover extensions and new builds, UPVC windows and doors, loft and garage conversions, full house renovations, garden rooms, and domestic and commercial building works. Mako Digital built their website at chbuildgroup.co.uk.

What kind of website did Mako Digital build for CH Build Group?

A bespoke, hand-coded WordPress site with a brutalist, architectural design language — black, gold and white, Fraunces and Inter typography, and a spec-sheet service layout. Five pages (Home, About, Services, Projects, Contact) plus a privacy policy, all built mobile-first with schema baked in and a secure enquiry form. No page builders, no templates — custom PHP throughout.

Why does a builder need a website that looks this different?

Most builder websites look identical — the same stock hard-hat imagery and card grids. CH Build Group wanted to stand apart and signal quality. The brutalist, editorial design positions them as a premium operator rather than a lad-with-a-van, which matters when you’re quoting on high-value extensions, new builds, and commercial work. Design is a credibility signal before a single word is read.

How much does a builder website like this cost?

A bespoke five-page WordPress build with custom design, full schema, and a secure enquiry form sits in our standard project range — from £449.99 fixed for a five-page site, with custom multi-page builds from £749. All prices are agreed before work starts. See our builder web design page for the full breakdown.

Do you build websites for other trades and builders?

Yes — builders, electricians, plumbers, joiners, roofers and other trades across Wigan and the North West. The CH Build Group site is the worked example of how we approach a premium builder brand. Same hand-coded WordPress approach, schema baked in, fast on mobile, and fully owned by the client. See web design for tradesmen in Wigan.

Is the enquiry form secure and spam-protected?

Yes. The contact form uses WordPress nonce verification (CSRF protection), a hidden honeypot field that catches bots, and a time-trap that silently rejects submissions made in under three seconds. Genuine enquiries are emailed to CH Build Group with reply-to set to the enquirer, and the sender receives a branded auto-responder. No third-party form plugin, no spam.

Where does Mako Digital build websites?

Across the UK, with a focus on Wigan and the North West. The cluster network covers 19 towns including Wigan, Bolton, Manchester, Warrington and Chorley — see the full coverage map at /web-design-near-me/. Recent builds include CH Build Group, Asset Roofing, B-Energy Electrical and Brabazon Landscaping.

Is CH Build Group a real Wigan business?

Yes. CH Build Group is a Wigan-based building and construction company covering domestic and commercial work UK-wide. The live website at chbuildgroup.co.uk is the build in production — visit it to see the work.

CH Build Group | Builder Website Case Study

A brutalist, editorial website for premium Wigan builders who wanted to stand apart.

Bespoke WordPress site for CH Build Group — builders covering extensions, new builds, conversions, renovations and garden rooms across Wigan and the UK. Black-and-gold architectural design, spec-sheet services, schema baked in, and a secure enquiry form.

The build, decoded.

Every Mako Digital case study includes a complete build specification — the actual technical decisions that made the project what it is.

Build Type Bespoke WordPress theme

Design Language Brutalist / architectural

Pages Home / About / Services / Projects / Contact

Theme Coded from scratch — no starter

Page Builder None — inline CSS on templates

Palette Black #0a0a0a / Gold #c9a96e / White

Typography Fraunces display + Inter body

Service Layout Spec-sheet — numbered 01–06

Iconography Font Awesome Pro

Enquiry Form Nonce + honeypot + time-trap security

Email wp_mail() + branded auto-responder

Hosting Hostinger (LiteSpeed)

Schema Markup GeneralContractor + Service ×6 + FAQ

Mobile Mobile-first, scales to ultrawide

Brutalist, not bog-standard

Most builder websites look the same — a stock photo of a hard hat, a grid of service cards, a contact form. We deliberately went the other way. CH Build Group got a brutalist, architectural design language: oversized numerals, hard grid lines, generous whitespace, and a black-and-gold palette that reads like a premium property brochure rather than a Checkatrade listing. The brief was “different rather than bog standard” — so the whole site is built to feel structural and confident.

Services as a spec sheet, not a softplay grid

All six services — extensions & new builds, UPVC windows & doors, loft & garage conversions, full house renovations, garden rooms, and domestic & commercial building works — live on a single pillar page laid out like a technical specification. Each one is a numbered block (01 to 06) with anchor links from the home page. It keeps the site tight, easy for Lee and Rob to manage, and ready to split into individual service pages when the SEO calls for it.

Editorial typography that elevates the trade

Fraunces serif for the display headlines, Inter for the body. The combination gives CH Build Group a high-end editorial feel — the same energy you’d expect from a luxury developer, applied to a builder. Gold rule lines act as dividers, content blocks sit asymmetrically, and the typographic hierarchy does the heavy lifting so the site looks expensive without relying on stock photography.

Schema baked in from day one

GeneralContractor schema declares CH Build Group’s identity properly, with each of the six services nested as Service entities, a LocalBusiness block carrying the area served, and FAQPage markup on the contact page for Google rich results. The whole graph was built into the templates from the first page — not bolted on afterwards — so the site was crawl-ready the moment it went live.

A secure enquiry form that actually protects the inbox

The contact form runs WordPress nonce verification, a hidden honeypot field, and a time-trap that silently catches bots submitting in under three seconds. Genuine enquiries land in Rob’s inbox as a cleanly formatted email with reply-to set to the enquirer, while the sender gets a branded auto-responder signed “Lee & Rob.” No third-party form plugin, no spam, fully owned.

A brutalist, editorial website for premium Wigan builders who wanted to stand apart.

A builder who wanted a website that didn’t look like every other builder.

The build, decoded.

Five build decisions that shaped the CH Build Group site.

Brutalist, not bog-standard

Services as a spec sheet, not a softplay grid

Editorial typography that elevates the trade

Schema baked in from day one

A secure enquiry form that actually protects the inbox

The build at a glance.

Common questions about the CH Build Group build.

Other Mako Digital trade & builder case studies.

Asset Roofing

B-Energy Electrical

Brabazon Landscaping

Run a building or trade business? Let’s give you a site that stands apart.