A bold, no-nonsense custom WordPress build for a Wigan tyre garage — black and red automotive palette, drawer navigation, parallax hero sections, FAQ schema, and full local SEO setup from day one.
Prime Tyres is a tyre specialist based in Wigan — offering tyre fitting, wheel alignment, wheel balancing, puncture repairs, and a full range of tyre services for cars, vans, and 4x4s. A proper local garage with a loyal customer base built on years of quality service.
The problem: their online presence didn't reflect the quality of what they do on the forecourt. In a trade where customers search "tyres near me" on their phones while standing next to a flat tyre, the website needed to be fast, mobile-first, and unmistakably local. Google needed to know what Prime Tyres do, where they are, and what they offer — and potential customers needed a site that told them the same thing in under five seconds.
The brief: a bold, confident site that matched the black-and-red automotive feel of the brand, with proper local SEO baked in from the ground up.
The palette is black and red throughout — bold, automotive, and unmistakable. Heavy typography, full-bleed hero sections, and imagery that puts the garage and the work front and centre. No stock photography of generic tyre racks — this is a local business and the site looks like one.
We went with a drawer navigation instead of a traditional top bar — a hamburger icon triggers a slide-in panel that works identically on mobile and desktop. This gives the parallax hero sections maximum impact and keeps the mobile experience clean. The primary CTAs (call, quote, directions) stay above the fold on every breakpoint.
Every service page and the homepage include an FAQ accordion with proper FAQPage schema embedded as JSON-LD. This means Google can display the questions and answers directly in search results — giving Prime Tyres more real estate on the results page and higher click-through rates. Common questions about tyre fitting, alignment pricing, and same-day service are all covered.
All internal URLs were corrected to HTTPS to eliminate mixed-content warnings and ensure SSL works cleanly across every page. Redirects tested, canonical tags verified, and the site now passes all major technical SEO audits.
Schema markup covers AutomotiveBusiness, Service, FAQPage, and BreadcrumbList across all pages — giving Google the full picture of what Prime Tyres does. Google Search Console verified, Yoast sitemap submitted on launch, and the site indexed within days.
Tyre Garage Website Design Case Study: This case study details how Mako Digital designed and built a custom WordPress website for Prime Tyres, a tyre specialist based in Wigan, Greater Manchester. The project delivered a bold black-and-red automotive design, drawer navigation, parallax hero sections, FAQ accordions with JSON-LD schema, and full local SEO setup from day one.
The build covered AutomotiveBusiness, Service, FAQPage, and BreadcrumbList schema across all pages, HTTPS migration of all internal URLs, SSL installation via Hostinger, Yoast SEO configuration, and Google Search Console verification with sitemap submission on launch day. If you run a tyre garage, MOT centre, mechanic, or motor trade business in Wigan or the wider North West and need a proper website, get in touch with Mako Digital.
Whether you're a tyre garage, an MOT centre, or any kind of local trade — we'll build something that gets found and gets calls.