Software guide

How much does a custom CRM cost?

By Martin Kenyon, founder of Mako Digital · Updated 2 October 2026

The short answer

A custom CRM has no standard price, because it is priced by what it has to do. The cost depends on how many kinds of user it has, how many processes it handles, what it connects to and whether it produces documents or takes payments. At Mako Digital every system is quoted after a free scoping call, with the price fixed in writing before work starts and 12 months of hosting and support included.

What decides the cost of a custom CRM
Factor Why it affects the price
Types of user Staff, managers, customers and contractors each need their own screens and permissions
Number of processes Each job the system handles, such as quotes, bookings or compliance checks, is built separately
Integrations Connecting to payments, email, calendars or text messaging adds work
Documents and reports Generating PDFs, certificates or reports to your own layout takes time to get right
Existing data Moving records in from spreadsheets or old software has to be done carefully
Mobile use Screens designed for phones on site, or working with a poor signal, add to the build

How is that different from off-the-shelf pricing?

Off-the-shelf CRMs charge a monthly fee for every user, so the cost rises as your team grows and never ends. A custom CRM is a one-off cost. After that you pay for hosting and support, not for each person who logs in.

That is why custom makes most sense for a team, or for a business whose process does not fit standard software. For one or two users with ordinary needs, off-the-shelf is usually cheaper. There is a fuller comparison in custom CRM or off-the-shelf.

What is included in the quote?

The scoping, the design, the build, testing, launch and training, plus hosting, updates and support for the first 12 months. You own the code and the data. The quote is fixed, so it does not rise if the work takes longer than expected.

What are the running costs afterwards?

Hosting and support after the first year are quoted with your build. Services the system uses, such as text messages or card payment fees, are charged by those providers as they are used. There is no licence fee.

How do I keep the cost down?

Start with the one process that causes the most pain and build that first. A system that does one thing well can be extended later, and you will know far more about what you need once people are using it.

Common questions

Can you give me a rough price before a call?

Not a reliable one. Two systems that sound similar can differ a great deal in the work involved. The scoping call is free and leads to a fixed written quote.

How long does a custom CRM take to build?

A simple system typically takes 4 to 6 weeks. Larger multi-user platforms run to 8 to 16 weeks.

Is the quote fixed?

Yes. The price is agreed in writing before work begins. Changes you ask for later are quoted separately.

Do I pay per user?

No. You can add as many users as you need without a licence fee.

What have you built?

Recent systems include SafetyHub360, a compliance CRM for RAD-Equip, and DrillPro, a paperless drilling-log app for GeoPrime.

Written by Martin Kenyon. Martin founded Mako Digital in Wigan in 2023 and brings over 7 years of experience in web design and SEO. He builds every website and software project himself. Mako Digital is the trading name of 24K Solutions Ltd.

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