Single-purpose landing pages for Wigan businesses — built for Google Ads campaigns, local SEO targeting, and specific service launches. Focused copy, single CTA, fast load, full schema. Live in 48–72 hours per page. Hand-coded WordPress, no page builders, no bloat. We’ve built 49 of these for one client alone — the architecture works.
Your homepage tries to introduce your business, list your services, link to blog posts, and announce your latest news. A landing page does none of those things. That’s precisely why it converts.
A homepage tries to be everything to everyone — and converts nobody. A landing page does the opposite: one focused message, one focused offer, one focused action. No top nav, no footer links pulling people away, no “learn more” rabbit holes. The visitor either does the thing, or leaves. That focus is exactly why landing pages convert 2–5x better than homepages on Google Ads.
Every landing page is built for one of two purposes: match a Google Ads keyword (improving Quality Score, lowering CPC) or rank for a specific local SERP query (“emergency plumber Wigan,” “PAT testing Bolton,” “end of tenancy clean Atherton”). The page is built around that one phrase, with schema, copy, and CTAs aligned to it.
Different starting points, same outcome: a page that converts visitors into enquiries at 2–5x the rate of a homepage.
Sending Google Ads traffic to your homepage wastes budget. A dedicated landing page that matches your ad copy improves Quality Score, lowers cost per click, and dramatically improves conversion rates. We build PPC landing pages that earn back the ad spend in the first week.
A page targeting “electrician Pemberton” or “accountant Leigh” consistently outranks a generic homepage. Location-specific landing pages are one of the most effective local SEO tactics available. We’ve built 49 of them for RADCaT alone — same architecture works for any Wigan service business.
Want to push one specific service — boiler installations, end-of-tenancy cleans, emergency callouts? A standalone landing page lets you go deep on that service without cluttering your main site. Seasonal campaigns, new service launches, lead generation funnels — same tool.
Per-page or scoped network. Bigger packages reduce per-page cost — multi-page networks are how the architecture really pays off.
One landing page for one campaign or one keyword. Live in 48–72 hours.
Five interlinked landing pages — e.g. one per service, or one per nearby town. Best ROI for most Wigan service businesses.
Full landing-page network — service × location matrix, complete cluster SEO architecture. RADCaT runs 49 of these.
A landing page is not just a short website. Every element has a specific purpose — and if any of them are wrong, conversion drops. Here’s what gets built into every Mako landing page.
Most landing pages fail at three or four of these. Most failed Google Ads campaigns are blamed on the bidding when the landing page was actually the problem. Here’s the architecture we use on every page we ship.
Your H1 must match what the visitor was searching for — literally, in their words, in the first 1.5 seconds. Generic “Welcome to ABC Plumbing” loses immediately. Specific “Emergency Boiler Repair in Wigan — Same-Day Callout” converts.
One primary action: call, fill in form, request quote, book consultation. Repeated 2–3 times down the page — hero, mid-page, bottom. Not a menu of options. Not “learn more” followed by “explore.” One thing, several chances to do it.
Visitors from cold ads or search don’t know you yet. Reviews, accreditations, local references, guarantees — all visible without scrolling. The single biggest barrier to conversion is trust; this is how you reduce it before they think about it.
A slow landing page kills conversion before it starts. LCP < 2.5s, mobile-first layout, click-to-call active. 60%+ of local Wigan ad traffic is mobile. If your page is slow or hard to use on a phone, you’re paying Google for clicks that bounce.
Top navigation removed. Footer links removed. The only way off the page is via the CTA, the back button, or closing the tab. Every other link is just a way for visitors to leak out without converting. Sounds extreme; works.
GA4 events for form submissions, phone clicks, scroll depth. Google Ads conversion tracking installed if PPC. You see exactly which page is converting and at what rate — and we iterate based on real data, not opinion. Most landing pages improve 30–60% in week 2 just from data-driven copy swaps.
Want a landing page network instead of a single page? See our SEO services Wigan for ongoing local SEO retainers, or WordPress web design if you need a full multi-page site rather than landing pages. Most Wigan service businesses end up with both: landing pages for ads, full site for everything else.
One a 49-page sub-service network for a B2B compliance consultancy. One a brand-led product category network for a WooCommerce retailer. Same architecture, different shapes — both built around one focused page per intent.
Forty-nine purpose-built landing pages — one per sub-service, each targeting a specific search term (“PAT testing Wigan”, “fire risk assessment Bolton”, “asbestos survey Warrington”). Each page: focused headline, single CTA, full LocalBusiness schema, location-specific copy. The cluster architecture that drives their entire enquiry flow.
Brand-led category landing pages — one page per dog food brand, custom taxonomy filter, focused buying experience per page. Same architecture as a service-led PPC landing page, just adapted for product discovery. Subscribe & Save and Click & Collect baked in as the conversion CTAs.
Honest answers to the questions every Wigan business asks before commissioning landing pages. No fluff.
A landing page is a single, focused web page built around one specific goal — usually getting a visitor to call you, fill in a form, or request a quote. Unlike a full website, there are no distractions, no nav links pulling people away, no competing messages. If you run Google Ads, target a specific local search term, or want to push one service, a dedicated landing page will outperform a homepage almost every time. If your existing site is just a brochure, a landing page is the missing piece.
A single landing page is £149.99 fixed. A five-page landing-page network is £449.99 fixed (a custom multi-page WordPress build with each page targeting one keyword or campaign). 10+ page networks are quoted individually from £749 — e.g. RADCaT’s 49-page sub-service network was built as a custom multi-page package. Get in touch and we’ll quote based on what you actually need — no estimates that grow.
Yes — significantly. Sending Google Ads traffic to a generic homepage is one of the most expensive mistakes Wigan businesses make. A dedicated landing page that matches your ad copy, focuses on the specific service being advertised, and has a single clear CTA improves Quality Score, lowers cost per click, and dramatically improves conversion rates. If you’re running ads in Wigan and not using purpose-built landing pages, you’re likely overpaying by 30–60%.
Absolutely. Location-specific landing pages — built around a specific service and town — are one of the most effective local SEO tactics available. A page targeting “emergency plumber Wigan” consistently outranks a generic homepage trying to rank for the same term. We build SEO landing pages with full LocalBusiness schema, keyword targeting, and local relevance baked in. RADCaT runs 49 of them across the North West — same architecture works for any service business.
Yes — this is what we do most often. Most Wigan service businesses benefit from a network of landing pages: one per service (boiler install, EICR, fault finding, rewires) and/or one per town covered (Wigan, Leigh, Bolton, Atherton). We can build 5, 10, 20, or 50+ pages as a package, all interlinked properly with cluster SEO architecture. Bigger networks (20+ pages) are often the entire SEO strategy for trades and local services — no main site rebuild needed.
A single landing page is typically live in 48–72 hours from when we have your copy points, brand assets, and offer details. Multi-page packages take longer — a 5-page network is usually 1 week, a 20-page network is 2–3 weeks. We’re Wigan-based at WN3 5AT, so back-and-forth on copy and feedback is fast (phone, email, or walk-in by appointment).
Same network, different angle. Pick whichever route matches what you’re actually looking for.
Single landing page from £149.99. Multi-page network from £449.99. Walk-in meetings welcome at our Wigan office WN3 5AT — easy access from M6 (J25/J26), M61, A580 East Lancs Road. Quick turnaround, fixed prices, no fuss.