Case Study · Trade

A site as ambitious as the 100-year-old club behind it.

Custom WordPress build for Ince Rose Bridge Sports & Community Club — founded 1926, registered charity 1211303, 2025 Believe Club of the Year. National Conference League rugby, community hub, venue hire, heritage, and sponsors all served by one ambitious multi-page site.

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Ince Rose Bridge Sports & Community Club website shown across desktop, tablet, and mobile devices
Client Ince Rose Bridge
Type Sports Club + Community Charity
Location Ince-in-Makerfield, Wigan
Build Type Multi-Page Custom WordPress
Live Site incerosebridge.com
Year 2026
The Brief

A amateur rugby league & community club that needed a website to match the work.

Ince Rose Bridge Sports & Community Club was founded in 1926 and is one of Wigan's most established amateur rugby league clubs. Now a registered charity (number 1211303), the club runs an Open Age first team in the National Conference League — the top tier of amateur rugby league in England — alongside the Rose Bridge Pantheresses women's team, junior teams from age 8 through to 18, a Masters side, Mini Bridgers, a Learning Disability Rugby League (LDRL) section, and a new football section.

The club also operates as a community hub — hosting function room hire for weddings, parties, and events, a Scout Group on site, a 55-space car park, and bar and social facilities. Despite all of this, the club had no website. Their online presence was a Facebook page and an outdated Pitchero listing — nothing that reflected the scale or ambition of what they'd built.

In 2025 they won the Believe Club of the Year award, and had recently secured the former Rose Bridge School field (Imperial Field) — over five times the size of their current Pinfold Street ground — through the FA Home Advantage Project and Pride in Place Impact Fund. They needed a website that matched the moment. The brief was broad: a proper multi-page site that served every part of the club — rugby, community, venue hire, heritage, and sponsors — all built with the kind of care that reflects nearly 100 years of history.

Build Specifications

The build, decoded.

Every Mako Digital case study includes a complete build specification — the actual technical decisions that made the project what it is.

Build Type Multi-page custom WordPress
Pages Teams / News / Heritage / Hire / Sponsors / Contact
Theme Bespoke — coded from scratch
Page Builder None — custom PHP throughout
News System Custom CPT for fixtures + match reports
Charity Number 1211303 (registered charity)
Iconography Font Awesome Pro
Hosting Hostinger Premium (LiteSpeed)
Schema Markup SportsClub + NGO + Organization + FAQ
Compliance UK GDPR + accessibility + safeguarding
Domain incerosebridge.com (custom)
Build Time 4 weeks brief to live
Our Approach

Five build decisions that shaped the final site.

Every Mako Digital build follows a documented approach — consistent across every project, calibrated to each client’s industry, brand, and customer journey.

01

A site that serves every part of the club

Ince Rose Bridge isn't just a rugby club — it's a charity, a community hub, a venue, a heritage institution, and a sponsorship platform. We structured the site around all of that. Dedicated sections for the Open Age team, the Pantheresses, the junior teams, the Masters and LDRL sides, plus separate areas for function room hire, sponsorship opportunities, club heritage, and ongoing news. Every visitor — player, parent, sponsor, event organiser, or local supporter — finds what they need within two clicks.

02

Heritage that earns its place on every page

A 1926 founding date and a 2025 Club of the Year award don't just go on the About page — they thread through the whole site. Heritage imagery, founding story, the journey from Pinfold Street to Imperial Field, and the people who made it happen are all woven into the visual identity. The result is a site that feels rooted, credible, and earned — not a generic sports club template with a logo dropped in.

03

Rugby fixtures and news systems that update themselves

A custom news system for fixtures, results, match reports, and announcements — managed by club officials through the WordPress admin. The fixtures section displays upcoming matches with venue, kick-off times, and travel directions. Results post automatically to the news feed. No third-party Pitchero subscription, no platform fees, no dependency on external systems — the club controls its own content.

04

Charity, GDPR, and accessibility compliance built-in

Charity-registered organisations have specific compliance obligations — particularly around handling personal data for junior players, volunteers, and sponsors. The site ships with proper UK GDPR-compliant privacy policy, cookie consent with category-based controls, accessibility considerations for every page, and contact forms that route enquiries to the right club officer. The legal foundation is solid before the first match report is published.

05

A platform the club operates themselves

Hosted on Hostinger, built on WordPress, owned by the club outright. As Imperial Field develops, as new junior age groups launch, as new sponsors come on board, the club updates the site themselves — through the WordPress admin, no developer required for routine changes. Mako Digital remains available for major feature additions; the day-to-day operation belongs to the club volunteers running it.

By the Numbers

The build at a glance.

1926 Year the club
was founded
12 Schema entities
in graph
4 wks Brief to live
turnaround
7+ Teams across
all age groups
0 Page builders
used
100% Mobile-first
responsive
If we wouldn’t put it on our own business, we wouldn’t put it on yours.
The Mako Digital Standard

Ince Rose Bridge Sports & Community Club Case Study: Mako Digital designed and built a custom WordPress website for Ince Rose Bridge Sports & Community Club, founded-1926 amateur rugby league and community club based in Ince-in-Makerfield, Wigan. The build delivered a bespoke theme coded from scratch, full schema markup, complete local SEO setup, and a Google Search Console-verified launch.

The Ince Rose Bridge project sits within Mako Digital’s portfolio of bespoke WordPress builds — the same standards-led approach we apply to every client across Wigan borough and the wider North West. See our Web Design Wigan page for the full service breakdown, or visit the case study archive for more examples.

FAQs

Common questions about the Ince Rose Bridge build.

How much does a sports club or charity website cost?

Sports club and charity sites at Mako Digital sit in our higher-tier custom builds — typically £999+ depending on scope. The Ince Rose Bridge build covers multiple teams, news systems, venue hire, sponsorship pages, and heritage content, all under one cohesive identity. We work with clubs and charities on fair, transparent pricing — no monthly retainer, no hidden fees.

How long did the Ince Rose Bridge build take?

Four weeks from brief to live. Multi-page sports club builds take longer than standard 5-page sites because the content depth is greater — multiple teams, fixtures, heritage, sponsors, and venue hire all need their own structure and schema.

Why use WordPress for a sports club website?

Self-hosted, fully owned, complete editorial control. As the club's seasons change, as new players join, as new sponsors come on board, club officials update the site themselves through the WordPress admin without coming back to the agency. Pay-monthly platforms like Pitchero lock clubs into perpetual subscriptions and limit how the site can evolve. WordPress is the club's site forever.

Does the site handle fixtures and match reports?

Yes — a custom fixtures and news system displays upcoming matches with venues and kick-off times, and match reports post to the news feed. Club officials manage all of it through the WordPress admin. No third-party Pitchero subscription, no external systems, no platform fees.

What schema markup does Mako Digital include for sports clubs?

SportsClub schema (a specific Organization subtype Google recognises), NGO schema where appropriate for charity-registered clubs, FAQPage where relevant, BreadcrumbList for site hierarchy, and Place schema for venue locations. The Ince Rose Bridge site uses 12 schema entities to give Google the complete picture of the club's operations and locations.

Does Mako Digital build for other community organisations?

Yes — sports clubs, registered charities, community groups, scout/guide groups, and other community-led organisations across Wigan and the wider North West. We work with community organisations on fair pricing and understand the unique needs of charity-registered bodies. Get in touch with your specific scope.

Where else does Mako Digital build websites in Wigan?

Across Wigan borough and the wider North West. The cluster network covers 19 towns including Hindley, Atherton, Westhoughton, Bolton, Horwich, Leigh, St Helens, Manchester, and beyond — see the full coverage map at /web-design-near-me/.

How can I support Ince Rose Bridge?

Visit incerosebridge.com for sponsorship opportunities, function room hire, junior team enrolment, or to support the club's 100-year journey. The club is registered charity 1211303 and welcomes community engagement of every kind.

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