01
On-Page SEO
Title tags, meta descriptions, heading hierarchy, internal linking, semantic HTML, optimised images, canonical URLs. The core technical foundations every page needs to compete.
- Title & meta optimisation
- Heading structure
- Internal linking
- Image alt text
02
Schema Markup
LocalBusiness, Service, FAQ, Review, Breadcrumb, Organization, Person, Product, AggregateRating — proper structured data for every page type. Gold-star eligible in SERPs.
- JSON-LD schema
- Per-page tuning
- Rich result optimised
- Schema audits
03
Google Business Profile
GBP setup, optimisation, photo strategy, review handling, posts schedule, Q&A management, citations, and ongoing local rank tracking. Map pack visibility starts here.
- GBP optimisation
- Local citations
- Review strategy
- Map pack tracking
04
Location SEO Pages
Dedicated pages targeting specific towns and regions — properly written, locally relevant, with town-specific content. The architecture behind ranking in multiple locations at once.
- Town-specific pages
- Cluster architecture
- Regional schema
- Hub-and-spoke
05
Content & Keyword Strategy
Keyword research, search intent mapping, content gap analysis, and ongoing content production. Long-tail and commercial-intent keywords prioritised, not vanity terms.
- Keyword research
- Intent mapping
- Content briefs
- Topical clusters
06
Monthly Reporting
Plain-English monthly reports — what we did, what ranked, what the data says. No 40-page PDFs of vanity metrics. Just the things that matter, explained clearly.
- GSC + GA4 data
- Rank tracking
- Plain-English summary
- Monthly call