Case Study · Trade

An 80-page service architecture for a 20-year compliance consultancy.

Custom WordPress build for RADCaT Ltd — a Wigan-based compliance consultancy founded in 2004. 80+ bespoke PHP page templates covering six service categories, 49 sub-service anchor pages, 10-location regional SEO cluster across Greater Manchester, Merseyside, Lancashire, and Cheshire.

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RADCaT Ltd website shown across desktop, tablet, and mobile devices
Client RADCaT Ltd
Founded 2004 (David & Dawn Kenyon)
Location Seven Stars Road, Wigan
Build Type 80+ Page Custom WordPress
Live Site radcat.co.uk
Year 2026
The Brief

A compliance consultancy that needed a website to match the work.

RADCaT Ltd is a compliance consultancy based at Seven Stars Road, Wigan, founded in 2004 by David Kenyon, with Dawn Kenyon as Managing Director. Over two decades they've built expertise across health and safety, dangerous goods (DGSA), DSEAR, GDPR, HR, training, room hire, and e-learning — serving businesses across the North West and the wider UK.

The challenge: a multi-discipline compliance consultancy that genuinely sells eight distinct service categories, with 49 sub-services across them, working with a defined regional catchment but ranking poorly because the previous site presented everything in one undifferentiated mass. A buyer searching "DGSA consultant Wigan" or "DSEAR assessment Bolton" had no clear page to land on.

The brief: build a proper service architecture — six top-level service categories, 49 sub-service anchor pages, and a 10-location regional cluster network covering Wigan, Bolton, Warrington, Preston, Manchester and beyond. Each page authoritative on its specific topic and location, all cross-linked properly, all carrying their own schema.

Build Specifications

The build, decoded.

Every Mako Digital case study includes a complete build specification — the actual technical decisions that made the project what it is.

Build Type Custom WordPress, multi-service architecture
Page Templates 80+ bespoke PHP templates
Service Categories H&S / DG / DSEAR / GDPR / HR / Training
Sub-Services 49 dedicated anchor pages
Location Cluster 10-location regional SEO network
Brand Palette RADCaT red / Bebas Neue display
CDN Cloudflare (DDoS + performance)
eLearning Module Custom HTML, integrated
Hosting Hostinger Premium (LiteSpeed)
Schema Markup ProfessionalService + Service ×49 + FAQ
Search Console Verified via Cloudflare TXT
Build Time 8 weeks brief to live
Our Approach

Five build decisions that shaped the final site.

Every Mako Digital build follows a documented approach — consistent across every project, calibrated to each client’s industry, brand, and customer journey.

01

80+ bespoke PHP page templates

A genuine multi-service consultancy needs a genuine multi-service site — not a Services page with eight items in a list. We built 80+ bespoke PHP page templates across six top-level service categories: H&S, Dangerous Goods, DSEAR, GDPR, HR, and Training. Each template is calibrated to its specific service line, with appropriate schema markup, structured content, and call-to-action targeting. No page builders, no plugin shortcuts, no boilerplate.

02

49 sub-service anchor pages

Beyond the six top-level categories, RADCaT genuinely sell 49 sub-services — from DGSA classification consultancy to ATEX zoning to GDPR DPIAs. Each sub-service got its own dedicated anchor page so a buyer searching for that specific service lands on the right page, not a scroll-and-find Services overview. Forty-nine separate ranking opportunities, each individually optimised.

03

10-location regional SEO cluster

RADCaT serve a defined regional catchment — Greater Manchester, Merseyside, Lancashire, Cheshire. We built a 10-location regional cluster network with dedicated location hubs for Wigan, Bolton, Warrington, Preston, Manchester, Liverpool, Chester, Blackburn, Burnley, and Stockport. Each location hub is genuinely calibrated to that area's industry mix, not just slug-swapped boilerplate. The cluster ranks RADCaT for "DGSA Wigan", "DSEAR Bolton", "GDPR Manchester" and so on.

04

Brand identity that signals expertise without softening the trade

Compliance buyers are technical, time-pressured, and looking for credibility. The visual language signals exactly that — restrained typography, RADCaT brand red as the accent colour, Bebas Neue display headings for impact without losing seriousness. Heavy on technical content, light on marketing fluff. The site reads like the experts who run it.

05

eLearning module and Cloudflare integration

A custom e-learning HTML module integrated into the site supports RADCaT's training and qualifications offering. Cloudflare proxying gives the site DDoS protection and performance improvements at the network level. Domain property verified in Google Search Console via Cloudflare TXT records. The technical setup matches the consultancy's technical credentials.

By the Numbers

The build at a glance.

80+ Bespoke page
templates
49 Sub-service
anchor pages
10 Regional location
cluster pages
6 Top-level service
categories
20+ Years of compliance
expertise
100% Mobile-first
responsive
If we wouldn’t put it on our own business, we wouldn’t put it on yours.
The Mako Digital Standard

RADCaT Ltd Case Study: Mako Digital designed and built a custom WordPress website for RADCaT Ltd, multi-discipline compliance consultancy established 2004 based in Wigan. The build delivered a bespoke theme coded from scratch, full schema markup, complete local SEO setup, and a Google Search Console-verified launch.

The RADCaT project sits within Mako Digital’s portfolio of bespoke WordPress builds — the same standards-led approach we apply to every client across Wigan borough and the wider North West. See our Web Design for Consultants Wigan page for the full service breakdown, or visit the case study archive for more examples.

FAQs

Common questions about the RADCaT build.

How much does an 80-page consultancy website cost?

Builds at this scope are scoped per-project at Mako Digital — typically £999+ for a meaningful service architecture, scaling significantly for builds the size of RADCaT (80+ templates, 49 sub-services, 10-location cluster). The RADCaT build was delivered against a defined service-page roadmap with phased rollout. Custom quotes provided based on actual scope — get in touch with your specific service architecture and we'll provide a fixed quote.

How long did the RADCaT build take?

Eight weeks from brief to live. Multi-service consultancy builds at this scope take longer than standard 5-page sites because each service page needs its own technical content, schema, and SEO optimisation — not boilerplate. Eight weeks reflects properly individualised pages across all six service categories.

Why 80+ pages instead of a single Services page with sections?

Because Google ranks pages, not sites. A buyer searching for "DGSA consultancy Wigan" or "DSEAR assessment Bolton" needs to land on a page authoritative on that specific service in that specific location. A single Services page would fight itself for everything and rank for nothing. Eighty-plus dedicated pages each rank for their specific commercial intent.

What is a regional SEO cluster network?

A regional cluster network is a structured set of location-specific pages that cover a defined geographic catchment. RADCaT serves the North West, so the cluster covers ten major locations in Greater Manchester, Merseyside, Lancashire, and Cheshire. Each location hub is genuinely calibrated to that area — industry mix, regional context, real local content — not slug-swapped boilerplate. The cluster gives RADCaT search visibility for "compliance consultancy [town]" queries across the whole catchment.

Does Cloudflare proxying affect SEO?

Done correctly, Cloudflare improves SEO — faster page speeds, DDoS protection, and edge caching all contribute to better Core Web Vitals and search ranking. Cloudflare TXT records also support Google Search Console domain property verification, which is what we set up for RADCaT. The integration is invisible to visitors but tangible in performance metrics.

Does Mako Digital build for other consultancy and B2B businesses?

Yes — consultancies, professional services, B2B specialists, and any business with multiple service lines that need to rank individually. The RADCaT build is the worked example for builds at this scope. See Web Design for Consultants Wigan for the service breakdown.

Where else does Mako Digital build websites in Wigan?

Across Wigan borough and the wider North West. The cluster network covers 19 towns — see the full coverage map at /web-design-near-me/. Other recent builds include RADCaT (Wigan), B-Energy Electrical (Wigan), Brabazon Landscaping (Bristol), and GeoPrime Solutions (Wigan).

Is RADCaT Ltd a real Wigan business?

Yes. RADCaT Ltd is a registered UK company based at Seven Stars Road, Wigan, founded in 2004 by David Kenyon, with Dawn Kenyon as Managing Director. The website at radcat.co.uk is the live site — visit it to see the full multi-service architecture in production.

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