Direct-booking websites for Wigan restaurants, pubs, hotels, hair and beauty salons, barbers, wedding venues, florists and retail shops. Mobile-first, gallery-led, locally ranked — engineered to capture covers, rooms, and appointments without third-party commission.
Most hospitality websites are pretty pamphlets that funnel everything through OpenTable, Booking.com, or JustEat. The ones that actually drive direct revenue get these three things right.
OpenTable, Booking.com, JustEat, Treatwell — they all take 15-30% commission. A direct booking system on your own site skips that entirely. Every cover, every room, every appointment booked direct is pure margin you keep. Most hospitality sites still funnel everything through OTAs.
Hospitality is a visual business. Restaurants, hotels, salons, wedding venues — customers decide based on photos before they read a word. A site with sharp imagery, lightbox galleries, and proper Core Web Vitals beats one with hidden albums and slow loads every time.
Hospitality searches happen on phones, often spontaneously. Lunch decisions made walking down the street. Friday night booking made on the bus. A site that takes 5 seconds to load on mobile loses 53% of these visitors. Hand-coded WordPress with no page builder bloat passes Core Web Vitals from launch.
Every hospitality site we build comes with these as standard. Not bolt-ons. Not optional. Tuned for how restaurants, hotels, salons and venues actually capture direct bookings.
Table reservations, room bookings, salon appointments, event enquiries. Built into the site, not piped through commission-taking platforms. Stripe-payable where applicable.
Lightbox sliders, video backgrounds, parallax hero sections. Critical for restaurants, hotels, wedding venues, salons — anywhere visual sells the booking.
Updateable menu sections, treatment lists, room types, packages. Schema-marked Menu and Offer types so Google reads pricing and items properly.
TripAdvisor, Google reviews, Trustpilot. Star ratings + AggregateRating schema. Reviews drive map pack rankings AND conversions in hospitality.
Live Instagram grid, social proof embeds, story showcases. Hospitality lives on Instagram — your site needs to mirror that energy.
LocalBusiness/Restaurant/HairSalon/Hotel schema, town-specific content, GSC submission, GA4 tracking, citation consistency. Built to rank from launch.
Pick your sector below for the dedicated page covering the specific design choices, schema markup, and SEO targeting that actually win bookings. Each one built around how your customers actually search.
Menu pages, table booking integration, opening hours, event sections, and gift vouchers. Drives covers and pre-bookings.
Online ordering integration, menu display, delivery zone maps, and loyalty scheme pages. Reduce third-party platform dependency.
Events calendar, food menu, function room hire pages, and sports fixtures. Built for the Wigan hospitality market.
Menu and seasonal specials pages, opening hours, loyalty scheme integration, and catering enquiry forms.
Room pages, direct booking integration, facilities, and packages. Reduce OTA commission dependency with direct bookings.
Service menus, stylist profiles, online booking, and before/after galleries. Drives appointments direct rather than third-party apps.
Treatment menus, online booking, gift vouchers, and before/after galleries. Built to convert Instagram browsers into paying clients.
Service pricing, online booking, team profiles, and opening hours. Simple, strong, mobile-first for on-the-go bookings.
Gallery-led design, availability calendars, capacity pages, catering options, enquiry forms. The most important first impression.
Product galleries, wedding and event floristry pages, delivery information, and online ordering or enquiry forms.
WooCommerce online store or product showcase with store locator, opening hours, and click and collect.
Event catering pages, menu packages, testimonials, and enquiry forms for corporate and private bookings.
Real client builds shipped across hospitality and retail — from a single-page bakery, to a custom-themed hair salon, to a multi-division leisure and hospitality group. Each tuned for how their sector wins.
Full WordPress rebuild for a Wigan-based leisure and hospitality group — careers page, blog admin, CV modal, AJAX contact forms, GA4 tagging across four divisions, full domain migration.
Custom mobile-first theme for an Atherton hair salon — editorial black/white/gold, scallop header, swipeable services carousel, Google reviews, Instagram feed, custom salon booking plugin.
Single-page WordPress site for a third-generation family bakery in Pemberton, Wigan — warm handcrafted design, full product showcase, opening times, Google Maps integration.
The questions every Wigan hospitality business asks before commissioning a website. Straight answers below.
A one-page WordPress site for a Wigan hospitality business starts from £149.99 — perfect for a small cafe, takeaway, barber or beauty salon. A five-page site covering services/menu, about, gallery, testimonials, and contact starts from £449.99. Custom builds with direct booking, e-commerce, or multi-venue functionality quoted bespoke from £999. All prices fixed before work begins.
Yes — direct booking is one of the highest-value features we build for hospitality clients. Restaurants get table reservations with capacity controls. Hotels get room booking with availability calendars. Salons get appointment booking with stylist selection. Pubs and venues get function room enquiries. All bookings sync to Outlook or Google Calendar and capture the customer data you need.
Yes — we integrate live Instagram feeds, Facebook pixel for advertising, and social proof widgets as standard on every hospitality build. Hospitality lives on Instagram, and your website should mirror that energy. We can also wire your booking confirmations through to email marketing tools (MailChimp, Klaviyo) for repeat-customer campaigns.
Yes — we can integrate WooCommerce for full online ordering with delivery zone maps, time-slot collection, payment by Stripe, and order management dashboards. Or for simpler needs, structured menu pages with click-to-call ordering. Either approach reduces your reliance on JustEat, Deliveroo, and Uber Eats — saving 15-30% commission on every order.
A properly built WordPress site with correct hospitality schema — Restaurant, HairSalon, Hotel, BarOrPub, BeautySalon — combined with Google Business Profile optimisation and consistent reviews ranks for Wigan hospitality searches within weeks to months. We submit your site to Google Search Console on launch day and include all on-page SEO as standard.
A one-page hospitality site is live in 2-3 working days. A five-page site with menu/services pages, gallery, and basic booking integration takes 1-2 weeks. Custom builds with full booking, e-commerce, or multi-venue functionality typically take 3-8 weeks. Timeline agreed clearly before work begins. Our SEO retainers start from £99/month if you need ongoing visibility work.
Other ways we can help with your hospitality website, your direct bookings, and your local market.
Hospitality-tuned WordPress builds, mobile-first, gallery-led, with direct booking integration where you need it. Live in 2-3 working days. Most quotes turned around within 24 hours.