A commercially prioritised SEO programme for established businesses where organic search is an important source of new enquiries and revenue, whether you serve one region, several locations or customers across the UK.
Organic search is already, or should be, an important source of new enquiries.
You compete beyond one town: several branches, a wide region or customers across the UK.
Different services or markets competing for attention, and you need priorities set.
You want progress tied to enquiries where it can be measured, not just rankings.
You have the capacity to handle and follow up the extra enquiries you're aiming for.
Local SEO helps you appear in Google Maps and local results for searches near your business. National and multi-location SEO is about appearing for UK-wide service or product searches, and for each of your locations, without relying on a single Google Business Profile.
Strategic Growth plans for whichever applies to you: one region, several locations, customers nationwide, or a mix. The roadmap sets out which markets and services to prioritise first.
Both are serious SEO plans. The difference is how the work is decided.
| Lead Engine (£749/month) | Strategic Growth (£1,250/month) | |
|---|---|---|
| How the work is decided | Defined monthly deliverables | Prioritised through a written 90-day roadmap, from a commercial and technical audit |
| Pages | Five new pages a month | Development or optimisation of up to five priority pages a month |
| Wider work | Landing-page testing | Broader SEO strategy, reputation and authority building, AI search visibility benchmarking, and conversion tracking where technically possible |
| Strategy time | Quarterly strategy call | Monthly strategy call, plus a quarterly strategic review |
| Best when | You know the pages you need and want a steady, defined output | You need priorities set across services, locations or markets, and measurement tied to enquiries |
Strategic Growth isn't a bigger Lead Engine and doesn't include every Lead Engine deliverable. If a defined monthly workload suits you, Lead Engine is the better choice. Compare all SEO plans.
The commercial and technical audit, the written 90-day roadmap, and setting up measurement.
Work follows the roadmap, in the priority order agreed with you, reviewed on each monthly call.
We review what's been done and what the data shows, and set the next quarter's priorities.
These are the planned activities. Results depend on your market, competition and starting point.
We set a baseline using a consistent set of questions your potential customers might ask AI tools, then check each month whether your business is mentioned, cited or recommended. These are different observations, and we report them separately.
AI answers vary between tools, questions and sessions, so the results are indicators, not rankings. Measuring AI visibility is also not the same as attributing enquiries to ChatGPT: that attribution may be incomplete or unavailable. How AI recommendations work.
Example pages from a monthly report, shown with our own website's data rather than a client's.
Your SEO programme is led by Martin Kenyon, founder of Mako Digital. You deal directly with the person responsible for the strategy, priorities and reporting.
How we deliver SEO, step by step.
Scope agreed before we start. Month one focuses on the audit, roadmap and measurement set-up; later work follows the roadmap. Major development, migrations and third-party costs are quoted separately. Google Ads management is optional. No guarantees of rankings, traffic, AI recommendations or enquiry volumes.
£1,250/month + VAT rolling with 30 days' notice, or £1,125/month + VAT on a 12-month plan.
Yes. We're based in Wigan and work with businesses across the UK. Strategic Growth suits businesses competing regionally, across several locations or nationally.
You can choose a rolling plan at £1,250/month + VAT with 30 days' notice, or a 12-month plan at £1,125/month + VAT.
Google's guidance explains that some SEO changes can take effect within hours, while others may take several months. Whether and when improvements appear depends on your competition and where you're starting from. Month one is the audit, roadmap and measurement set-up.
Against the baseline we record in month one. Each month we report on search visibility, traffic from search, enquiries where they can be tracked, the priority pages and, for AI search, our ChatGPT benchmarking. We explain what the numbers mean and agree the next priorities with you, so every month ends with a decision, not just a list of tasks.
Not usually. We work on your existing website. If the audit finds development or migration work is needed, it's quoted separately before anything starts.
Lead Engine is a defined monthly workload. Strategic Growth is roadmap-led and commercially prioritised, with broader strategy, authority work, AI visibility benchmarking, conversion tracking where possible and a monthly strategy call.
Tell us your website and the markets you serve. We'll take a brief look at how you currently appear, then talk through what we see and whether Strategic Growth is the right fit.
Prefer to talk? 01942 644870 or hello@makodigital.co.uk.
