Custom WordPress build for UpSkillz — a UK-wide accredited training provider delivering courses across Transport (Driver CPC, ADR), Construction (CSCS, CPCS), Health & Safety (IOSH, NEBOSH), and Care (Care Certificate, Manual Handling). Multi-sector architecture, course directory, full schema graph.
UpSkillz is a UK-wide accredited training provider delivering courses across four specialist areas: Transport (Driver CPC, ADR, HGV/LGV, Driver Medicals), Construction (CSCS, CPCS, NPORS, SMSTS, SSSTS, Asbestos, First Aid), Health & Safety (IOSH, NEBOSH, Manual Handling, Fire Safety), and Care (Care Certificate, Medication, Safeguarding). They serve businesses of every size with accredited, certificated training.
The challenge: a multi-sector training provider where buyers search for very specific course names — "Driver CPC training", "CSCS card course", "IOSH Managing Safely". Each course has its own audience, its own commercial intent, and its own search volume. A single Courses page would have fought itself for everything and ranked for nothing.
The brief: build a proper four-sector architecture with dedicated pages for each major course, full Course schema markup so each appears in Google Course panels where applicable, an enquiry flow that captures the right qualifying detail, and a brand identity that signals professionalism and accreditation immediately.
Every Mako Digital case study includes a complete build specification — the actual technical decisions that made the project what it is.
Every Mako Digital build follows a documented approach — consistent across every project, calibrated to each client’s industry, brand, and customer journey.
Transport, Construction, Health & Safety, and Care each get their own dedicated section with sector-appropriate content, course listings, and call-to-action targeting. A fleet manager searching for Driver CPC training lands on the Transport section; a construction firm looking for CSCS training lands on the Construction section. Clear paths through the site for every buyer.
Beyond the four sector hubs, dozens of dedicated course pages cover individual offerings — Driver CPC, ADR, CSCS, CPCS, NPORS, SMSTS, SSSTS, IOSH, NEBOSH, Care Certificate, and more. Each page is built to rank for that specific course name — not boilerplate, not duplicated content. A specific commercial intent met with a specific landing page.
Each course page carries proper Course schema markup declaring the provider, the course name, the description, the delivery format, and the target audience. Where Google surfaces Course panels in search results, UpSkillz courses are eligible to appear. Free visibility for the right courses on the right searches.
Training accreditation is a credibility signal — IOSH, NEBOSH, NPORS, City & Guilds, RoSPA accreditations matter to buyers. The visual design treats accreditation logos as primary trust elements, not afterthoughts. Clean professional typography, structured course listings, accreditation badging woven through every page. The site reads as the regulated training provider it represents.
Hosted on Hostinger, built on WordPress, no proprietary platform. As UpSkillz add new courses, new accreditations, new sector partnerships, the site grows with them — through the WordPress admin, no developer required for routine additions. Mako Digital remains available for major expansions.
If we wouldn’t put it on our own business, we wouldn’t put it on yours.The Mako Digital Standard
UpSkillz Case Study: Mako Digital designed and built a custom WordPress website for UpSkillz, accredited training provider across transport, construction, h&s, and care based in UK-wide. The build delivered a bespoke theme coded from scratch, full schema markup, complete local SEO setup, and a Google Search Console-verified launch.
The UpSkillz project sits within Mako Digital’s portfolio of bespoke WordPress builds — the same standards-led approach we apply to every client across Wigan borough and the wider North West. See our Web Design for Training Providers Wigan page for the full service breakdown, or visit the case study archive for more examples.
UpSkillz took our higher-tier custom WordPress build given the scope — four sector hubs plus 30+ individual course pages, each with proper schema markup. Build sat in the £999+ tier. Full local SEO setup, Course schema, GSC verification, and accreditation badging all included. No add-on fees, no monthly retainer.
Four weeks from brief to live. Multi-sector training builds take longer than standard 5-page sites because each sector and each course needs its own structure, content, and schema — not boilerplate.
Because Google ranks pages, not sites. A buyer searching for "Driver CPC training" or "CSCS card course" or "IOSH Managing Safely" expects to land on a page authoritative on that specific course. A single Courses page would fight itself for every term and rank for none. Dozens of properly built course pages each rank for their specific commercial intent.
Course schema is structured data that tells Google "this is a course". When implemented correctly, Google can surface the course in Course panels in search results — free visibility for accredited training. UpSkillz course pages each carry proper Course schema declaring the provider, course name, delivery format, and audience.
UpSkillz is accredited across multiple bodies including IOSH (Institution of Occupational Safety & Health), NEBOSH (National Examination Board in Occupational Safety & Health), NPORS, RoSPA, City & Guilds, and others. These accreditations matter because they signal regulator-recognised quality — the difference between certificated training and informal training. The site treats accreditation as a primary trust element.
Yes — training providers, educational organisations, accredited course delivery, and any regulated learning business. UpSkillz is the worked example for multi-sector accredited training; OccuTeach is the worked example for occupational training; The Links Training is the worked example for funding consultancies. See Web Design for Training Providers Wigan.
Across the UK, with hubs in Wigan and Bristol. The cluster network covers 19 towns in the North West — see the full coverage map at /web-design-near-me/. Other recent training builds include OccuTeach (Bristol) and The Links Training (UK-wide).
Yes — visit upskillz.co.uk to see the four-sector training architecture, the course directory, and the full live site.
If the UpSkillz build is the kind of work that fits your business, these are the closest peers in our portfolio — same custom-WordPress approach, different industries.
Multi-sector training provider WordPress builds from £999+. Same approach as the UpSkillz build — dedicated course pages, Course schema, ranks for accredited course searches.
