SEO that makes your site show up — and turn clicks into enquiries.

Yes — we structure pages around services and buyer intent so you can rank UK-wide, while also building strong "base area" relevance in the North West where you're physically located.

Yes. We build local SEO foundations including page structure, schema markup, internal linking strategy, and guidance on Google Business Profile optimisation if needed.

Near me rankings come from a combination of Google Business Profile optimisation, local schema markup, location-specific content, and consistent NAP (Name, Address, Phone) across the web. We set up the technical foundations.

Yes — we provide guidance on optimising your Google Business Profile including categories, services, photos, posts, and review strategy. This is essential for local pack rankings.

Technical SEO covers the behind-the-scenes factors that help search engines crawl and understand your site — site speed, mobile-friendliness, crawlability, indexation, schema markup, and security (SSL). Without solid technical foundations, even great content struggles to rank.

We optimise images, enable caching, minify code, use efficient hosting, and eliminate render-blocking resources. Google uses Core Web Vitals as a ranking factor, so speed directly impacts your positions.

Core Web Vitals measure loading performance (LCP), interactivity (FID/INP), and visual stability (CLS). Yes, they're a confirmed Google ranking factor. We ensure your site passes all three metrics.

Google uses mobile-first indexing, meaning they primarily use the mobile version of your site for ranking. We build mobile-first and test across devices to ensure your site passes Google's mobile usability standards.

Schema markup is structured data that helps search engines understand your content — your business type, services, FAQs, reviews, and more. It can generate rich snippets in search results and helps AI assistants understand your business.

On-page SEO covers everything visible on your pages that affects rankings — title tags, meta descriptions, headings (H1-H6), content quality, keyword usage, internal linking, and image optimisation. It's about making each page clearly relevant to specific searches.

We focus on buyer-intent keywords — what your actual customers search when they're ready to buy. We map keywords to services, identify long-tail opportunities with less competition, and structure pages around search intent rather than just volume.

Short-tail keywords are broad (e.g., "plumber") with high competition. Long-tail keywords are specific (e.g., "emergency plumber Wigan 24 hour") with lower competition and higher conversion rates. We target long-tail keywords for faster wins.

Title tags are a direct ranking factor — they tell Google what the page is about. Meta descriptions don't directly affect rankings but influence click-through rates. We optimise both for every page.

Each page should target one primary keyword and 2-4 related secondary keywords. Trying to rank one page for too many unrelated terms dilutes its focus. We create dedicated pages for different services.

Not necessarily. Service pages targeting buyer-intent keywords often convert better than blogs. However, helpful content that answers customer questions can build authority and capture informational searches. We advise based on your goals.

Quality over frequency. Updating key service pages annually and adding new content when genuinely useful beats churning out low-quality posts. Fresh, relevant content signals to Google that your site is maintained.

Search intent is the "why" behind a search — informational (learning), navigational (finding a specific site), transactional (ready to buy), or commercial (comparing options). Matching your content to intent is crucial for rankings and conversions.

Yes — we can create SEO-optimised service pages, location pages, and FAQ content. Content is written for humans first, search engines second, with proper keyword integration that reads naturally.

Yes — WordPress is excellent for SEO when set up correctly. Clean permalinks, fast themes, proper heading structure, and plugins like Yoast or RankMath make it highly SEO-friendly. We configure everything properly from the start.

We typically use RankMath or Yoast SEO for on-page optimisation, along with caching plugins for speed and schema plugins for structured data. The key is proper configuration — plugins alone don't do SEO.

Yes — we offer SEO audits that identify technical issues, on-page problems, and opportunities. We then fix issues systematically: technical foundations first, then on-page optimisation, then content improvements.

You can see early movement within weeks once pages are indexed, but consistent page-one results come from strong foundations plus supporting pages built over months. SEO is a marathon, not a sprint.

Common reasons: poor technical setup (not indexed properly), weak on-page SEO (unclear what the page is about), low domain authority (new site), thin content, or targeting keywords that are too competitive. An audit identifies your specific issues.

No legitimate SEO provider can guarantee rankings — Google's algorithm is theirs alone. Anyone promising guaranteed rankings is either lying or using risky tactics. What we guarantee is proper technical foundations, clear strategy, and transparent reporting.

We track keyword rankings, organic traffic in Google Analytics, impressions and clicks in Search Console, and most importantly — enquiries and conversions. You'll see clear reports showing progress over time.

Your website is built SEO-ready with proper structure, headings, and schema. Ongoing SEO services are available separately if you want faster growth through targeted pages, content, and continuous optimisation.

It depends on your goals and competition. One-off SEO audits and fixes start from a few hundred pounds. Ongoing SEO retainers for continuous improvement typically range from £300-£800/month for small businesses. We provide custom quotes.

One-off SEO fixes technical issues and optimises existing pages — good for a solid foundation. Ongoing SEO continuously builds new pages, monitors rankings, adjusts strategy, and responds to algorithm changes — better for competitive markets.

They serve different purposes. Google Ads gives immediate visibility but stops when you stop paying. SEO takes longer but builds lasting organic traffic. Most businesses benefit from SEO foundations first, with ads for immediate needs.

Basic SEO (writing good titles, clear content) you can learn. Technical SEO (schema, site speed, crawl issues) and competitive strategy typically need expertise. We can set up foundations and teach you to maintain them.

SEO (Search Engine Optimisation) earns organic rankings through content and technical optimisation — free clicks but takes time. PPC (Pay Per Click) buys ad placements — instant traffic but ongoing cost. We focus on organic SEO.

Yes — trades and local services are ideal for SEO. We target "service + location" keywords, optimise for "near me" searches, and set up Google Business Profile. Plumbers, electricians, builders, cleaners — we've helped them all.

Yes, though e-commerce SEO has specific requirements — product schema, category optimisation, and often larger site structures. We work with WooCommerce sites and can advise on e-commerce-specific strategies.

Yes — we've built recruitment platforms and understand the sector. Job posting schema, candidate-focused content, and employer-focused service pages all require specific SEO approaches we're experienced with.