A custom website for a third-generation family bakery re-opened in 2024. Warm, handcrafted design, a full product showcase, opening times, Google Maps, and full local SEO schema — built to put a proper Wigan institution exactly where it belongs on Google.
Whittles Bakery is a family institution on Tunstall Lane, Pemberton. Third generation, re-opened in 2024, and doing things exactly the way they have always been done — everything homemade, from scratch, every single morning. Hot pies, pasties, cold pies, fresh cream cakes, sandwiches, bacon barms, pie and peas with gravy, and of course the legendary Kebab Pie: a creation so unlikely and so brilliant that people travel from across Greater Manchester just to get one.
They needed a website that matched the bakery. Not a template, not a menu platform, not something that looked like it was built for a chain. Something warm, handcrafted, and honest — that told the story, showed the food, and made it effortless for people to find them, know when they are open, and get in touch.
A single well-structured page was the right call. Everything a visitor needs — the story, the full product range, opening times, address, directions, and contact form — presented cleanly without fuss, loading fast, and set up properly for Google from day one.
A bakery with three generations of heritage and a product range made entirely by hand needed a design to match. We used warm cream backgrounds, rich dark tones, and a layout that feels crafted rather than templated. The hero section leads with the Whittles logo and the bakery's core promise — everything homemade, from scratch, every morning — before scrolling into the story section and the full menu showcase. Nothing corporate, nothing generic. Every design decision was made with the bakery's character in mind.
A single well-organised page covers everything. The sticky navigation anchors visitors to each section — Our Story, What We Bake, Visit Us, Get in Touch — so the site is effortless to use on mobile or desktop. Each of the nine menu sections has its own image and description, with the Kebab Pie given its own featured callout because, frankly, it earns it. Opening times and address are displayed clearly in the Visit Us section, with a direct link to Google Maps for directions.
For a local bakery, appearing in "bakery near me" and "pie shop Wigan" searches is everything. We implemented full LocalBusiness schema declaring the bakery name, address on Tunstall Lane, opening hours (Tuesday to Saturday, 8am to 2:30pm), and business category. FAQPage schema covers common questions about the bakery. BreadcrumbList schema throughout. Google Search Console verified on launch day, XML sitemap submitted, and key pages indexed immediately.
The enquiry form captures name, email, phone, and message — clearly marked as a general enquiry form rather than an order form, since orders are taken in person at the bakery. WP SMTP is configured to deliver every submission reliably to the Whittles inbox. Clean, simple, no-nonsense — exactly the way the bakery operates.
Local Bakery Website Design Case Study: This case study details how Mako Digital designed and built a custom website for Whittles Bakery, a third-generation family bakery in Pemberton, Wigan that re-opened in 2024. The project included a single-page custom WordPress theme with warm handcrafted design, a full nine-section product showcase covering hot pies, pasties, cold pies, cakes, sandwiches, bacon barms, pie and peas, coffee, and the legendary Kebab Pie — alongside opening times, address, and Google Maps integration.
The project also included full LocalBusiness schema markup with the bakery address, opening hours, and business category, FAQPage and BreadcrumbList schema, Google Search Console verification, XML sitemap submission, WP SMTP contact form configuration, and SSL and performance optimisation on Hostinger. Every Mako Digital project includes our 10-point delivery checklist covering design, lead handling, domain setup, email, security, SEO, performance, analytics, and ongoing support.
We build websites for businesses of every size — from independent bakeries to national training providers. If you're serious about being found online, let's talk.