A full custom WordPress theme for a Wigan-based leisure and hospitality company operating across four divisions — pubs, lettings, EPOS technology, and management consultancy. One brand, one site, built to cover the lot.
OV Group is a Wigan-based leisure and hospitality company founded in March 2021, operating across four distinct business areas: OV Inns & Taverns — a managed pub estate in partnership with Admiral Taverns; OV Lettings — residential property lettings; OV EPOS — point of sale technology for the hospitality sector; and OV Management Consultants — business consultancy for hospitality operators.
The challenge was building a website that gave each division its own clear presence without fragmenting the brand — a site that could showcase the atmosphere of a pub venue in one section, list residential properties in another, and present professional B2B services in a third, all under one coherent identity.
On top of that, the venue pages for Lady Mabels Bar needed to work harder than a typical business page — dark, atmospheric, visual — while still being fast, mobile-first, and properly structured for search.
With four business divisions under one roof, the navigation had to do real work. We built a fully custom animated header with a double-chevron dropdown system — surfacing all four divisions clearly without cluttering the top-level bar. The black header with background-removed logo gives the site a clean, premium feel that works across both the atmospheric venue pages and the more corporate service sections. The animated chevron interaction adds polish without requiring any heavy JS frameworks.
The venue pages for Lady Mabels Bar were built in two variants: a dark atmospheric version for visual impact — deep backgrounds, bold typography, imagery-led layout — and a light informational version for day-to-day content. This gives the client flexibility to use both depending on context: the dark variant for social sharing, event promotion, and brand presence; the lighter variant for practical information. Both are self-contained PHP templates, mobile-first, and fully optimised. Lady Mabels Bar — no apostrophe, as per the venue branding.
The lettings section required a proper content management solution rather than static pages. We built a custom post type for property listings — giving the OV team a clean admin panel to add, update, and manage properties without touching code. Each listing has consistent structured fields, and the archive page pulls them in automatically. As the portfolio grows, the system scales with it.
The EPOS and consultancy pages are purpose-built service pages — clear, professional, and structured for B2B audiences. No pricing (OV negotiates on enquiry), no specific venue counts, no author names on posts. The tone is confident and credible, positioning OV as a serious operator in both the technology and consultancy space. Each page carries its own schema markup and meta structure.
A news archive with single post template gives OV Group an ongoing content channel to support SEO and keep the site active. Full LocalBusiness and Organization schema across the site, XML sitemaps, and Google Search Console setup ensure the site is properly indexed from launch. The full black footer with background-removed logo ties the brand together across every page. Built on Hostinger with SSL, automated backups, and Google Analytics 4 for ongoing tracking.
OV Group needed a website that could hold four very different business areas without any of them feeling like an afterthought. The venue pages needed atmosphere. The lettings section needed to be manageable. The service pages needed to be credible. Getting all of that to feel cohesive under one brand is exactly the kind of challenge we enjoy.
Hospitality & Leisure Website Design Case Study: This case study covers how Mako Digital built a full custom WordPress theme for OV Group, a Wigan-based leisure and hospitality company operating across OV Inns & Taverns, OV Lettings, OV EPOS, and OV Management Consultants. The project included multiple homepage variants, Lady Mabels Bar venue pages in dark and light variants, an Inns & Taverns listing page, a custom post type for property listings, dedicated service pages for EPOS and management consultancy, a news archive with single post template, and a fully animated dropdown navigation header. All built as self-contained PHP templates with inline CSS — no page builders, no theme frameworks.
OV Group demonstrates Mako Digital's ability to handle complex multi-division businesses — where a single website needs to serve very different audiences, from pub-goers to property tenants to hospitality operators seeking B2B services. If your business operates across multiple verticals and needs a website that presents all of them clearly without losing brand cohesion, this is the kind of project we build.
We build custom WordPress sites that present complex businesses clearly — across as many divisions as you need, under one cohesive brand.