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Case Study

B Energy Electrical Solutions

A complete website rebuild from Wix to WordPress — giving a growing Wigan electrician a professional, SEO-optimised online presence built to generate leads across Greater Manchester.

Client B Energy Electrical Solutions
Industry Electrical Contractor
Location Wigan, Greater Manchester
Scope Full Website Design & Build
benergyltd.co.uk
B Energy Electrical Solutions website built by Mako Digital
From Wix template to WordPress powerhouse

Ben at B Energy Electrical Solutions had been running his electrician business across Wigan and Greater Manchester with a basic Wix template site. It looked generic, performed poorly on mobile, had almost no search visibility, and wasn't converting the enquiries his business deserved.

He needed a website that reflected the quality of his work — professional, fast, and built to rank locally. More importantly, he needed it to actually generate leads. Phone calls. Quote requests. Real business.

He came to Mako Digital to make it happen.

Everything B Energy needed to compete online
Website Design & Build

Website Design & Build

Custom WordPress theme with dark professional aesthetic, video hero, and mobile-first layout

Built-in CRM & Lead Handling

Built-in CRM & Lead Handling

Not included in this project

Gallery / Portfolio Pages

Gallery / Portfolio Pages

Not included in this project

Domain Setup & DNS Configuration

Domain Setup & DNS Configuration

Full domain migration from Wix with clean DNS and hosting configuration

Email Setup & Deliverability

Email Setup & Deliverability

Professional email with SPF, DKIM and DMARC records configured

Security Hardening

Security Hardening

SSL certificate, firewall, login protection and malware scanning

Google Readiness & Indexing

Google Readiness & Indexing

Search Console, XML sitemaps, structured data and local SEO schema

Performance & Core Web Vitals

Performance & Core Web Vitals

Speed optimised with lazy loading, compressed assets and server-side caching

Analytics & Conversion Tracking

Analytics & Conversion Tracking

Google Analytics 4, call tracking and form submission event tracking

Launch, Support & Handover

Launch, Support & Handover

Full go-live process with training, documentation and ongoing support

Built to rank, designed to convert
01

Discovery & Strategy

We audited the existing Wix site and mapped out the competitive landscape for electricians across Wigan, Bolton, Warrington and Greater Manchester. This informed our keyword strategy and site architecture — building dedicated landing pages for each core service.

02

Custom WordPress Build

We built a completely custom WordPress theme — no page builders, no bloat. A dark, professional design with video hero that stands out in a sea of generic electrician websites. Mobile-first from the ground up, with click-to-call buttons, prominent contact forms and clear service navigation.

03

SEO-Optimised Landing Pages

We created dedicated service pages for commercial electrician, EV charger installation, EICR & landlord certificates, and emergency electrician — each targeting location-specific keywords with full structured data markup, FAQ schema, and local area coverage.

04

Launch & Optimisation

Domain migration from Wix, DNS configuration, SSL setup, Google Search Console and Analytics integration, sitemap submission, and ongoing performance monitoring. Everything a local business needs to hit the ground running on Google.

A website that works as hard as Ben does
6+
SEO-optimised service
landing pages
7
Target areas across
Greater Manchester
100%
Custom WordPress build
— no templates, no bloat
"

Moving from Wix to our new site was a game-changer. The rebuild was done in just three days, fully SEO-optimised, and the difference was immediate. Clients are commenting on it — and more importantly, we're winning more work because of it.

Ben — Owner
B Energy Electrical Solutions Ltd

Electrician Website Design Case Study: This case study details how Mako Digital designed and built a custom WordPress website for B Energy Electrical Solutions, an electrician based in Wigan, Greater Manchester. The project involved a complete Wix to WordPress migration, including custom theme development, local SEO landing pages targeting services across Wigan, Bolton, Warrington, St Helens, Leigh, Chorley and Manchester, structured data markup, FAQ schema, and full technical setup including domain migration, email configuration, SSL, and Google Analytics integration.

If you're a tradesperson looking for a professional website that ranks on Google and generates real enquiries, our approach to tradesman website design focuses on what actually matters: mobile-first design, fast page speeds, local SEO targeting your service areas, and a site built to convert visitors into phone calls and quote requests. Every project includes our 10-point delivery checklist covering design, security, SEO, performance, analytics, and ongoing support.

Common questions about electrician website design
Costs vary depending on the scope of the project. A simple one-page electrician website is our most affordable option, while a multi-page site with dedicated service landing pages, local SEO, and structured data costs more. We provide a fixed quote upfront with no hidden fees — what we quote is what you pay.
The existing Wix site looked generic, loaded slowly on mobile, and had virtually no search visibility on Google. WordPress gave B Energy full ownership of their site, better page speed, proper SEO control, and the flexibility to add dedicated landing pages for each service area. The result is a site that actually generates enquiries.
Most people searching for an electrician use location-based searches like "electrician Wigan" or "EV charger installation Bolton". By building dedicated landing pages targeting each service and location, with proper structured data and schema markup, we help electricians appear in Google search results where their customers are actually looking.
Structured data is code added to your website that helps Google understand what your business does, where you operate, and what services you offer. It can lead to rich results in Google search — things like FAQ dropdowns, star ratings, and business information panels. Every Mako Digital website includes comprehensive structured data as standard.
Absolutely. Our approach works for any trade or local service business — plumbers, builders, roofers, landscapers, cleaners, and more. The same principles apply: custom WordPress design, mobile-first layout, local SEO targeting your service areas, and a site built to convert visitors into enquiries.
The core website was built and launched within a few days. This included the custom WordPress theme, all service landing pages, schema markup, SEO setup, domain migration from Wix, email configuration, and full Google Analytics and Search Console integration.
Yes. Every project includes a full handover with training and documentation. We provide ongoing support for updates, tweaks, and maintenance. Many of our clients come back to us for additional landing pages, new features, or SEO improvements as their business grows.
Every website we build is mobile-first — meaning we design for phones and tablets first, then scale up to desktop. With over 60% of web traffic coming from mobile devices, this ensures your site looks and works perfectly on every screen size. The B Energy site includes click-to-call buttons and mobile-optimised contact forms for maximum conversions.

Need a website that actually works?

Whether you're stuck on Wix, Squarespace or an outdated template — we'll build you something that generates leads.

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